Branding? That’s the easy part. Figuring out which commercial copy or radio property produced the best results? That’s another story. Luckily, our agency has successful managed […]
Ever since Marconi cried, “Come here Watson, they’re playing ‘Jingle Bells!’” the debate has raged over whether or not it makes sense to advertise on the […]
It seems each day a new electronic device is launched. And with each launch, consumers have an expanded opportunity to listen to radio pretty much anywhere […]
Putting together a DR buy is fun…but not easy. You need to understand your client’s business, goals, and objectives. You also need to know what the […]
FREE! It’s the magic word that moves mountains – and consumers – in virtually every form of advertising. Offer something FREE and you’ll entice more people to […]
Contrast is defined by my friends at Dictionary.com as a verb used to “compare in order to show unlikeness or differences; note the opposite natures, purposes, […]
Pandora, Slacker, Rdio, Spotify, Last.FM, Live365, Grooveshark… and on, and on, and on. Some of those names might be familiar to you and some of those […]