Part of the reason Stern gets away with it all is Stern's brutal honesty. He’s direct and candid, rarely editing subject matter or choice of language. That, and the fact that the show just happens to be funny. Stern is an extraordinary interviewer, with a rapid-fire style of questioning that keeps guests off balance which invariably unearths a very private, usually fascinating side to the guest on the hot seat.
We often spend a lot of time with our reps not negotiating, but explaining to them how we want to run the campaign and our expectations from them.
We share our clients’ goals with them so that they know what kind of results we expect from the campaign.
Three rows from the stage for Steve Winwood? This was close. Warren Zevon opened and he was in full-one-man band mode. Mr. Winwood played everything I wanted to hear plus. What keeps this from being the “best” is the ….gentleman….seven or eight rows back yelling “Nighttrain” every five seconds. Seriously? Out of Steve Winwood’s entire catalogue THAT’S the one you’re gonna go with? That’s his “Freebird?” Umm…no.
Given the time of year, the public’s familiarity with the brand, and availability of media properties we feel would work, we may need anywhere from four to twelve weeks to properly test all of the best options for a particular product or service.
So - what is the magic number for an effective, direct response radio test? $50,000 to $100,000, minimum, over a four-to-six-week period. If you can commit a larger number to a longer test, that increases the odds for success by giving you time to prove what you've learned in the first six weeks and then optimizing the campaign into profitability.
The legislature has been considering cutting the budget for Public Broadcasting. The loss of NPR funding would mean several things. Radio stations in rural areas, it seems, would be affected the most, other than me of course. I kid, I kid. I would simply lose some of my favorite programming.
With Boomers, it’s not about age. It’s about lifestyle. And, our lifestyles are not linear. Boomers are moving in and out of life stages -- getting divorced, remarried, going back to school and certainly not retiring, partly due to their state of mind and in part because of the new economic reality. We are empty-nesters, step-parents, grandparents and caregivers. With each new life stage, there are countless opportunities to market new products and services.