May 16, 2011

STERN-VERTISING: The Pros and Cons of advertising on Howard Stern’s radio show.

Part of the reason Stern gets away with it all is Stern's brutal honesty. He’s direct and candid, rarely editing subject matter or choice of language. That, and the fact that the show just happens to be funny. Stern is an extraordinary interviewer, with a rapid-fire style of questioning that keeps guests off balance which invariably unearths a very private, usually fascinating side to the guest on the hot seat.
May 12, 2011

The Ideal Media Rep

We often spend a lot of time with our reps not negotiating, but explaining to them how we want to run the campaign and our expectations from them. We share our clients’ goals with them so that they know what kind of results we expect from the campaign.
May 9, 2011

How to Define Best? An Existentialist Look At Defining The Word

Three rows from the stage for Steve Winwood? This was close. Warren Zevon opened and he was in full-one-man band mode. Mr. Winwood played everything I wanted to hear plus. What keeps this from being the “best” is the ….gentleman….seven or eight rows back yelling “Nighttrain” every five seconds. Seriously? Out of Steve Winwood’s entire catalogue THAT’S the one you’re gonna go with? That’s his “Freebird?” Umm…no.
May 5, 2011

How Long Should a Radio Test Campaign Last?

Given the time of year, the public’s familiarity with the brand, and availability of media properties we feel would work, we may need anywhere from four to twelve weeks to properly test all of the best options for a particular product or service.
May 2, 2011

5 Radio Industry Facebook Pages

Besides The Radio Agency's own amazing Facebook Page, the radio industry has a huge presence on the social networking site. Below are five that we really enjoy
April 28, 2011

How Much Does Radio Cost?

So - what is the magic number for an effective, direct response radio test? $50,000 to $100,000, minimum, over a four-to-six-week period. If you can commit a larger number to a longer test, that increases the odds for success by giving you time to prove what you've learned in the first six weeks and then optimizing the campaign into profitability.
April 25, 2011

If We Lost NPR Funding

The legislature has been considering cutting the budget for Public Broadcasting. The loss of NPR funding would mean several things. Radio stations in rural areas, it seems, would be affected the most, other than me of course. I kid, I kid. I would simply lose some of my favorite programming.
April 20, 2011

Rise of the iPad

I’m in love with my iPad2. We’ve only been together for a week, but already, I know this is special. And I’m not alone
April 18, 2011

It Takes One to Know One: Reaching Boomers

With Boomers, it’s not about age. It’s about lifestyle. And, our lifestyles are not linear. Boomers are moving in and out of life stages -- getting divorced, remarried, going back to school and certainly not retiring, partly due to their state of mind and in part because of the new economic reality. We are empty-nesters, step-parents, grandparents and caregivers. With each new life stage, there are countless opportunities to market new products and services.