Besides The Radio Agency’s own amazing Facebook Page, the radio industry has a huge presence on the social networking site. Below are five that we really enjoy.
Many local stations across the country are doing a great job of maximizing listener loyalty through so we don’t want to slight them. Our favorite here in the Philadelphia metro area is WXPN. Run by the University of Pennsylvania WXPN has passionate and involved followers. Part of that is the eclectic nature of the music. Bon Iver, Ben Folds, Mumford and Sons, and Ingrid Michaelson are just some of the established, but not necessarily “mainstream” artists that receive play time on the station. This translates into a Facebook Page that has extremely loyal fans. Contests and promotions on this fan page are special because there is nothing else like it in the market.
Radio Ink is the industry’s premier management, marketing, and sales publication. On their Facebook page, you will be updated with all the new articles on their website, as well as topical radio industry information. It is a “go-to” place for all things radio industry.
Become a fan of Sirius/XM on Facebook and you will receive updated music, sports and entertainment news. This information shared on their page is not always centered on their brand. It includes general industry knowledge for radio and entertainment.
After lauding the strengths of local we come to Slacker, a personalized radio service with no terrestrial base whose Facebook page feels like a local station. The posts are upbeat and the vibe is fun. Although it is a national platform there are constantly contests and give-aways. The nature of the post encourages interactivity from its fans and is really a great testament to the growth of Internet-only platforms.
In response to congressional pushes to cut public broadcasting the website 170 million Americans was born. At its core, it is a cause-oriented site, supporting public broadcasting in radio and television. It unites the interest of its fans, keeps them informed, and is as passionate as the listeners themselves. It’s a great case of one media platform (Internet) supporting others.
Scott Fisher is an Account Manager at The Radio Agency.
Mallorie McRea is Traffic Manager at The Radio Agency.
Please follow The Radio Agency’s Blog “Sounding Board” by subscribing to the RSS link above. Visit our website TheRadioAgency.com