Greg McGlone

Hey, Marketing Director! Yeah, you over there waiting for your “800” number to start ringing or your website to be overwhelmed with visitors; did you cover […]

Have you ever been listening intently to your favorite baseball team when the play-by-play radio announcer breaks out into “advertising man” right in the middle of […]

Have you ever walked up to the register to make a purchase and had the salesperson say to you, “I’m sorry but I can’t take your […]

OK, I was asked to blog about my favorite radio commercial and the who, what, when, where and whys of how it got to be “the” […]

I have been a subscriber to Glamour magazine for practically my entire life. Every month it hits my mailbox and I, like millions of other women, […]

There are rules for everything.  Some we keep no matter what, like the rules of the road – or The Golden Rule – or the rules […]

Small agencies also make the client an integral part of the creative process. I was part of every brainstorming session. Since I lived the business day in and day out, my opinion was recognized, acknowledged and requested, not as a courtesy but as a starting point for any planning discussion and throughout the process.

When approaching a “branding campaign” asking questions is the first step, and the second step and the third.

I’m not a copywriter and more often than not, neither is the client. As a client I always made the best use of my resources, after all isn’t that the luxury of being the client?