Greg McGlone

June 18, 2013

All About Arbitron

When it comes to AM/FM radio – where 92% of all Americans tune in every week – Arbitron Radio Ratings have been the “be all, end […]
February 12, 2013

The Pebbling of Rock Radio

 I will freely admit that I am a lifelong hard rock and heavy metal fan. Here in Philadelphia, much to my disappointment, we are down to […]
August 21, 2012

Take My Blog…Please!

I was reading a blog the other day by Muhammad Yasin (on the MarketingProfs.com website) about how to write a blog more worthy of reading. Yeah, […]
July 5, 2012

Bringing Your “A-Game”

 Here I go again with yet another sports analogy, but hey you have to go with your strengths, right? As we approach the halfway point of […]
May 17, 2012

I Want Your Phone to Ring As Much as You Do

It’s hockey playoff season. Once upon a time I was addicted to the NHL, especially my New York Rangers. Over the years I weaned myself off […]
March 27, 2012

Everybody’s Workin’ For The Weekend

Don’t you just hate when a cheesy 80’s song pops into your head and stays there all day long? I apologize in advance if this is […]
February 14, 2012

Don’t Touch That Dial! …Turns Out They Aren’t

Super Bowl Sunday is the one day a year that the commercials are almost as important as they show they are interrupting. The other 364 days […]
January 19, 2012

PPM Benchmarks Study Revealed!

Back in another career lifetime, I vividly remember having to present the results of a research study I had commissioned to the very daunting CEO of […]