I was recently at a graduation party and I asked the host for a cup of ice. When her son brought me a cup filled with the most incredible little ice cubes I have ever seen, I instantly fell in love. Why? Because they weren’t ice “cubes” at all; they were little “bullets” of ice which happened to fit perfectly into my water bottle. The truth is, they made me stop and think about something so simple (ice), yet so cool (no pun intended). And, of course, this made me want to buy the same portable ice maker she has.
So, in a world where companies are competing for the attention of the public, something has to make them stand out, right? And to stand out, the company must first get your attention. Once they’re noticed, they need to make people want to buy what they’re selling.
Word-of-mouth is always a great way to get noticed, but it’s not quite enough to promote your business and to increase your sales to where you want to be. Often messages aren’t carried as far as they could be by word-of-mouth-only advertising, and sometimes only negative messages travel the distance.
Radio ads carry your messages locally, nationally, internationally, and digitally. A good campaign will pique the interest of your consumer by delivering messages that speak directly to your buyer with the right creative.
A 2013 study done by Bill Rose of Arbitron and Tom Webster of Edison Research reports that data “gives broadcasters details on how consumers use media and technology. The data showed more and more people are connecting via broadband and WiFi, more people are connecting in their automobiles, and, as more people connect, radio usage is increasing.” Yes, you read that correctly. Radio usage is increasing!
They also confirmed that there are 243 million weekly radio listeners. “According to the study, 120 million Americans have listened to online radio in the last month and 86 million in the last week. And they listen for about 12 hours every week. The good news for radio is that, according to the study, 82 percent of the online listeners also consumed traditional radio over the air and only 6 percent listened to online radio exclusively.” ~ Radio Ink Magazine, April 2013
In another Radio Ink Magazine article titled “Radio Owns the Automobile,” Infinite Dial data shows that “consumers want in-car entertainment at their fingertips.” It reported that “radio still dominates in-car listening, with 84 percent stating they listen to AM/FM. Fifty-eight percent say they use AM/FM all of the time or most of the time while only 4 percent say they listen to online radio all of the time or most of the time when connected in the car.”
Radio is affordable and effective. If you’re committed to becoming more successful, then radio advertising is right for you. The experts at The Radio Agency will design your campaign specific to your needs.
Contact us today at 1-800-969-AMFM (toll-free), to see what our team can do for you. Or, you may prefer to click the “Contact Us” form our homepage at The Radio Agency, Inc. to complete your information online.
Andi Lovett is the Controller of The Radio Agency. Please follow The Radio Agency’s Blog “Sounding Board” by subscribing to the email or RSS links above.Visit our website: TheRadioAgency.com