Andi Lovett

So you want to create a great radio ad? Start by identifying the problem or issue you’re trying to solve. Once you know what your objective […]

It’s funny how my brain works some times. (To paraphrase from “Sling Blade” that’d be funny strange not funny ha ha.) I have a bad sacroiliac […]

I was watching TV the other day, flipping channels and couldn’t find anything to hold my attention for more than a few seconds.  So I flip […]

There are many choices these days when it comes to ‘listening to your radio.” Advertisers tend to rely on their ad agency to keep these choices […]

Merging digital and traditional radio advertising continues to be a challenge for media placement agencies. Digital has been trending over the past decade to replace print […]

What’s the most powerful thing known to man?  It’s not a WMD or a ruler of a country.  It’s not a massive earth mover on a […]

  (cue up Also Sprach Zarathustra) Since the dawn of man, one form of advertising has reigned supreme.  Word of mouth. Fast forward to 2012 and […]

Disclaimer:  This blog was going to be about campaign synergy.  But a funny thing happened on the way to writing that one.  I decide to have […]

Hey…have ya heard about this thing called the “Internet?”  I don’t want to scare anyone, but a few friends of mine in high places just turned […]