Blog | The Radio Agency | www.radiodirect.com

February 7, 2011

Published by Mark Lipsky at February 7, 2011

2011 at The Radio Agency

We’ve always loved being a “radio only” advertising and promotions agency. Now, in 2011 as The Radio Agency, the proliferation of new technology makes this a remarkable time to be in radio.

February 18, 2011

Published by lisa sable at February 18, 2011

Radio results need to be evaluated over a period of time as there is no crystal ball to predict listener behavior. You see, people are doing other things when they listen to radio. Many will hear an ad, jot down the number and then call on days and times that will give a false read if we try and attribute calls to the exact days and times calls are received.

December 16, 2011

Published by kathleen poliski at December 16, 2011

Spotifty and Pandora; The Battle Continues…

Over the past few days, Spotify has launched its newly-revamped radio feature, similar to the popular streaming radio station, Pandora. In fact, it’s almost exactly like […]

December 13, 2011

Published by lisa sable at December 13, 2011

The 14 Most Powerful Words in Marketing

I recently came across an article by Jamie Turner, listing and explaining the 14 most powerful words in marketing. These words, well-placed in a marketing message, […]

December 9, 2011

Published by lisa sable at December 9, 2011

395,502 Persons Can’t Be Wrong

The latest National Radio Listening Report released by Arbitron shows that radio added 1.4 million new listeners in 2011, now reaching an estimated 241.3 million persons […]

December 6, 2011

Published by Barbra Tabnick at December 6, 2011

Feeling the Power of Radio

A study released this month by Ipsos OTX MediaCT illustrates the positive impact radio has across all stages of the sales cycle. Comparing a group of […]

December 2, 2011

Published by Greg McGlone at December 2, 2011

Radio—Brings it All Home!

Hey, Marketing Director! Yeah, you over there waiting for your “800” number to start ringing or your website to be overwhelmed with visitors; did you cover […]

November 29, 2011

Published by kathleen poliski at November 29, 2011

Can I Please Convert Better?

We always tell our clients that the offer they promote in their audio advertising should match the one they have on their website landing page. That’s […]

November 25, 2011

Published by kathleen poliski at November 25, 2011

How To Be Rad: An Interview with Radical.FM’s Creator Thomas McAlevey – Part 2

And now for part 2 of my interview with Thomas McAlevey… The RadicalIndie platform is an amazing opportunity for independent musicians. Can you explain how you […]