- CALL US:
- (800) 969 2636
Creative
- Filter by
- Categories
- Tags
- Authors
- Show all
- All
- Account Services
- Advertising Campaigns
- Arbitron
- Client FAQ Series
- Creative
- Digital
- Direct Response Radio
- Homepage
- In The News
- Listener Experience
- Media Buying
- Media Buying and Planning
- Media Planning
- Mobile
- New Media
- Platforms
- Programming
- Promotions
- Radio Advertising
- Radio Branding
- Radio Direct Response
- Streaming
- The Radio Agency
- The Radio Agency Capabilities
- TRA’s Tuned Into
- Uncategorized
- What's New?
- What's New?
- All
- “The Wow Factor
- #1
- #TRA20
- 2015 Heavy Hundred
- 2018 Infinite Dial
- 2019 “Heavy Hundred” list
- 90s
- 9Lives
- A Day In The Life
- A/B Test
- AAAA
- ABBA
- ABC
- Account Executives
- Account Management
- Account Services
- Accountability
- Accuracy
- action
- Adam Carolla
- Ads
- Adspeak
- Adult Contemporary
- advertiser
- Advertisers
- Advertising
- Advertising Age
- Advertising Budget
- Advertising Terms
- After Buzz TV
- Agency of Record
- Al Sharpton
- Alice Cooper
- Alternative Rock
- AM/FM
- America
- AMP Radio
- Android
- Annual Plans
- Apple
- AQH Rating
- Arbitron
- Arbitron Radar
- Art Bell
- audience impression
- Audience Size
- audophile
- Average
- Axl Rose
- Baby Boomer
- Background Listening
- bad hair day
- Bargain
- BBC
- Beastie Boys
- Beethoven
- behavior
- Bev Smith
- Billboard
- black friday
- Black Talk Radio
- Bob Ezrin
- Bobby Owsinki
- Body
- Brainstorm
- Branding
- Brands
- Brian Kilmeade
- Bridge Ratings
- Broadcast
- Broken Skull Ranch
- Bruce Springsteen
- Budweiser
- Burger King
- Buzz Knight
- Cable
- Call Now
- Call to Action
- Campaign
- Campaign Goals
- Campaigns
- Canada
- Car Radio
- Cars
- Casey Kasem
- Cash Cow
- Casting
- CBS
- CBS Radio
- Celebrity
- Celebrity Podcasts
- Cheerios
- Chef Boyardee
- Cher
- CHR
- Chris McCoy
- Christmas
- CKLW
- Claims
- Classic Rock
- Clear Cha
- Clear Channel
- Cliches
- Client Services
- CNN
- Coast to Coast
- Coast to Coast AM
- Command
- Command Words
- Commercial
- Commercials
- Communicus
- Comparable Metrics
- Competition
- Connected Car
- connectivity
- consumer reporst
- Consumers
- Convergence
- Copy Smart
- copyright
- Copywriting
- Countdown
- Country
- Courtney Love
- COVID19
- CPA
- CPM
- Creative
- Credibility
- CSN
- CTA
- Customers
- Daily Media Consumption
- Dana Loesch
- Dark Matter
- DASH
- Dashboard
- Dave Ramsey
- Dave Seyler
- David Bowie
- David Letterman
- Deception
- Deezer
- Definitions
- Demographics
- Dennis Miller
- Digital
- Digital Radio
- Direct Brand Marketing
- Direct Mail
- Direct Marketing
- Direct Response
- direct response marketers
- Disc Jockey
- Disclaimer
- Disclosures
- DJs
- dMarc
- Do It
- Doritos
- Dr Dre
- DR Radio
- Dr. Laura
- Dr. Ruth
- Ebola
- Edison Research
- Elvis
- Emmis
- Endorsements
- Entercom
- Entertianment
- Eric Clpaton
- Eric Rhoads
- ESPN Radio
- Evaluation
- Expert Advice
- Fahrvergnügen
- Fall 2013
- Family
- FCC
- Foam-Finger
- Football
- Ford
- Fox News
- Frank Sinatra
- Fredericksburg
- frequency medium
- FTC
- Fun
- GEICO
- Gene Simmons
- Generation Z
- geo-targeting
- George Noory
- Glenn Beck
- Glossary
- GMA
- Goals
- Google Play
- Google Play Music All Access
- Google Radio
- Gordon Ramsay
- Grabber
- Greater Media
- Gregg Allman
- Grooveshark
- GTO
- Guns N' Roses
- habit
- HBOGO
- HD Radio
- Heavy Hundred
- Hercules
- Hispanic
- Holiday Survey
- how?
- Howard Stern
- Hulu
- iAd
- Ideas
- iHeart Radio
- iHeartMedia
- iHeartRad
- iHeartRadio
- In-Game
- internet radio
- iOS
- iPad
- iPhone
- iTunes
- iTunes Radio
- iTunesRadio
- Jacobs Media
- Janis Joplin
- Jay Leno
- Jethro Tull
- Jim Morrison
- Jimi Hendrix
- Jimmy Fallon
- Jimmy Kimmel Live
- Joe Madison
- John Bonham
- John Cage
- John Denver
- John Lennon
- John Sebastian
- Johnny Cash
- Justin Beiber
- K-IOI
- Kardashians
- Keith Rochards
- KFSO-AM
- KIIS-FM
- KISS
- KLOS
- KOIT
- KROQ
- KSYR
- KUPL
- Kurt Cobain
- Larry Elder
- Laura Ingraham
- Led Zepplin
- Leslie Wood
- Lexus
- Lifestyle Listening
- Listener Engagement
- Listener Experience
- Live365
- Local Radio
- Lynyrd Skynyrd
- Mark Levin
- Mark Lipsky
- Mark Ramsey
- Marketers
- Marketing to Families
- Markiplier
- McDonald's
- Media
- Media Buying and Planning
- Media Outlets
- Media Planner
- Media Planning
- Media Professional
- Media Research
- Memorable
- Messaging
- Michael Berry
- Michael Jackson
- Michael Savage
- Michael Sebatian
- Mike and Mike
- Mike Gallagher
- Mike Gallegher
- Millenials
- Miller Time
- Mindshare
- MLB
- Mobile Applications
- Mozart
- MSN.com
- MTV Scratch
- National
- NBC
- NCAA
- Negotiating
- Neurensics
- New Media
- New Products
- New York City
- New York Times
- News/Talk
- NFL
- Nielsen
- Nielsen Audio
- Nielsen Catalina Solutions
- Nissan
- November
- NPR
- Number One
- Offer
- Oklahoma
- On-air talent
- One Thing
- Online Radio
- Pandora
- Paul McCartney
- Pepsi
- personality
- Persons
- Pete Townshend
- PewDiePie
- Philadelphia
- Philadelphia Eagles
- Pink Floyd
- Planning
- Podcast
- Podcasting
- PodcastOne
- Podcasts
- pop culture
- Portable People Meter
- Post-COVID
- Post-Millennials
- Powerball
- PPM
- pre-campaign baseline
- Priceline
- Priceline.com
- Pricing
- Prince
- PRIZM
- Problem-Solution
- Proctor & Gamble
- production
- Promotions
- prospective customers
- Pure Play
- PurePlay
- Q&A
- Questions
- Quirky
- qvc
- RADAR
- Radio
- radio ad
- Radio Advertising
- Radio Advertising Bureau
- Radio Business Report
- Radio Buys
- Radio Campaign
- Radio Commercial
- Radio Commercials
- Radio Direct Response
- Radio Disney
- Radio Fun Facts
- Radio Industry
- Radio Industry News
- Radio Ink
- Radio Is Dead
- Radio Marketing
- Radio Markets
- Radio Personalities
- Radio Professionals
- Radio Promotion
- Radio Sales
- Radio Shack
- Radio Stations
- Radio Terms
- RadioCampaign
- RadioStations
- Rank and Cume/Cume Rank
- Ranker
- Ratings
- Rdio
- Real Sex Talk
- reality TV
- record companies
- Regional Mexican stations
- reviews
- Riser Automotive Group
- Robbie Williams
- Robert Redding Jr.
- Rock
- Rock Radio
- ROI
- Rolling Stones
- Romantica
- Rooster Teeth
- Rush Limbaugh
- Safeway
- Sales. Auto Dealer
- San Jose
- Santa
- Santa Barbara
- Satellite Radio
- SBWIRE
- Scarborough
- Scores
- script
- scripts
- Scrumpdillyicious
- Sean Hannity
- seasonal events
- Seeking Alpha
- Serial
- Shopping
- Sirius XM
- SiriusXM
- Slacker
- Slacker Radio
- Smartphone
- Snow Patrol
- Social Media
- Soft AC
- Sonos
- Sound Systems
- Soundcloud
- Spanish Broadcasting System
- Spanish CHR
- Spanish Hits
- Spanish Language Radio
- sponsorships
- Sports
- Sports Radio
- Sports Radio 94.1
- SportsTalk
- Spotify
- spots
- Spring
- Stephen Colbert
- Strategic Planning
- Streaming
- streaming audio
- Streaming Radio
- string theory
- Subscribers
- Summer
- Super Bowl
- Sy Syms
- Syndicated Programs
- Tablet
- Talent
- Talk Radio
- Talkers Heavy Hundred
- Talkers Magazine
- Taylor Swift
- Team
- technology
- techsurvey9
- Temkin Group
- Test
- The Adam Carolla Show
- The Beatles
- The Center for Media Research
- The Football Ramble
- The iGeneration
- The Late Show
- The Money Demo
- The Nerdist
- The Offspring
- The Radio Agency
- The Steve Austin Show
- The Today Show
- The Tonight Show
- Thom Hartmann
- Thought Starters
- time-shift
- Tivoli Audio
- Topical
- Trenton
- Triton Digital
- Tropical
- TubeIn
- TuneIn
- TV
- TV advertising
- Uber
- Under the Dome
- Urban
- Urgent
- User Experience
- WABC-AM
- Walmart
- WAOK
- WAXQ-FM
- WBAP-AM
- WCHB
- Web-to-broadcast
- WGBN
- Wham!
- What?
- What's New?
- When?
- Where?
- Who?
- Why?
- WLS-AM
- WMGQ-FM
- WMMR
- WNNX
- WOL
- WOLB
- Wonderful Pistachios
- Wondery
- Work
- WURD
- www.radio.com
- Yardbirds
- YouTube
- Z100
- ZZ Top
February 18, 2014
Published by Mark Lipsky at February 18, 2014
I wish I had a dime for every dollar’s worth of mediocre radio advertising that will pollute the air waves in 2014. Not “bad” radio advertising, […]
Do you like it?
February 4, 2014
Published by TRA News at February 4, 2014
Like everyone else, we have opinions on the commercials aired during the Super Bowl. And like everyone else, we’re not afraid to share ‘em. So without […]
Do you like it?
January 21, 2014
Published by Andi Lovett at January 21, 2014
“Average” can be defined as something typical or normal, mediocre or usual. When it’s used to define a radio ad, we might think of in terms […]
Do you like it?
January 14, 2014
Published by tami freeman at January 14, 2014
Podcasting has been around for many years, but has recently become a ‘hot’ media platform with the creation of PodcastOne. This company has aggressively taken nearly […]
Do you like it?
January 7, 2014
Published by Mark Lipsky at January 7, 2014
I’ve always found it distracting, comical and a little bit sad when car dealers use their radio ads to tell me that “They’re the #1 (auto […]
Do you like it?
December 24, 2013
Published by Barbra Tabnick at December 24, 2013
Radio is not for everyone. There are certain criteria we use to politely tell prospective clients their product or service will most likely not “work” on […]
Do you like it?
December 3, 2013
Published by Mark Lipsky at December 3, 2013
ONE BUY: MULTIPLE ADVERTISING MESSAGES For years, advertisers have been placing multi-station radio buys and then altering the message delivered on each station for maximum impact. […]
Do you like it?
November 5, 2013
Published by The Radio Agency at November 5, 2013
Although not officially confirmed, YouTube is expected to launch a music streaming service with videos included, by the end of 2013. The service is expected to […]
Do you like it?
October 8, 2013
Published by Ian Cohen at October 8, 2013
I’m not one for analogies usually. But…I find a lot of similarities between cooking and making a radio commercial. (I dabble in the kitchen a bit […]
Do you like it?