Advertising Campaigns Archives | Page 5 of 11 | The Radio Agency

May 13, 2014

Published by Toni Anastasia at May 13, 2014

What if Radio and Direct Mail Had a Baby?

Congratulations! It’s a healthy, happy ROI! We know that radio can capture a consumers attention while at work at their desk listening to Slacker, iHeart or […]

May 5, 2014

Published by Andi Lovett at May 5, 2014

Talking to Your Audience

Wouldn’t it be great if every advertising dollar you spend tomorrow could generate 20% more revenue than it does today? I can’t think of a single […]

April 22, 2014

Published by Mark Lipsky at April 22, 2014

Open Me

“Open me.” Two words. Two very powerful words issuing a concise, two-syllable command. Open me. A half-dozen of us recently filled a whiteboard with dozens of […]

April 15, 2014

Published by Mark Lipsky at April 15, 2014

Easily Distracted? Don’t You Just Love Chocolate!

Think of all the times in a day you get distracted and lose your train of thought. The phone rings. A dog barks. A wafting scent […]

April 1, 2014

Published by Barbra Tabnick at April 1, 2014

Radio May Yield the Highest ROI (Why so surprised?)

Luckily, we here at The Radio Agency aren’t too sensitive. That’s why we didn’t take offense to the study we read recently proclaiming that, “strangely enough,” […]

March 25, 2014

Published by Mark Lipsky at March 25, 2014

The Curse of the Big City Shadow

New York City and Philadelphia? Great radio buys. Trenton, NJ? The worst. Radio stations from America’s Top 10 Radio markets typically dominate the listening landscape in […]

March 18, 2014

Published by Mark Lipsky at March 18, 2014

Whip My Gray Hair Back-and-Forth

It’s time to rethink radio demographics. Who’s valuable and who’s not. Back when I worked for a national radio group, “The Money Demo” was Adults 25-54 […]

March 11, 2014

Published by Greg McGlone at March 11, 2014

Radio: Not an All or Nothing Proposition

Radio is still easily one of the most powerful tools at an advertiser’s disposal. Sometimes when people start thinking about their advertising campaigns, they feel the […]

March 4, 2014

Published by The Radio Agency at March 4, 2014

Get the Last Word

Millions of people go shopping every day in the United States. Whether it’s for food, clothing, home goods, or electronics people are consciously choosing which stores […]