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July 29, 2014
Programmatic buying is perhaps the hottest buzz phrase in advertising these days. The consensus is that “Everybody’s doing it!” even though a recent poll taken by […]
July 14, 2014
Imagine you broke your leg. Ouch. And now you’re in the emergency room where the doctor shows you X-rays of patients he’s recently worked on with […]
July 8, 2014
As we all know, there are generally two types of advertising: Branding and Direct Response (DR). And as we all know, Branding makes its appeal on […]
June 24, 2014
Nielsen, in conjunction with CBS TV and radio properties, recently released a large scale, five market study, melding their Radio and TV People Meter Data. The […]
June 17, 2014
Ever get writer’s block? Good, that means you’re trying. The next time you’re stumped to find a new spin on an old idea, go crazy. Try […]
June 10, 2014
As with any advertising campaign, it is important to understand what you’re trying to achieve as well as the results you can expect. There are a […]
June 3, 2014
A well-written blog by Mark Ramsey recently posed and answered the question, “Why do radio personalities exist?” Beyond the prose, Ramsey rattled off 16 valid reasons […]
May 28, 2014
Now that we’re past the “Unofficial Kick Off of Summer” I think it’s safe for those of us on the East Coast to say goodbye to […]
May 20, 2014
We hear it all at The Radio Agency. Countless questions from clients and prospects, many of them very similar in nature. So we’ve assembled 10 quick […]