This past weekend, I was at the mall with my kids and did a double take when I saw a store fully donned in Christmas lights.  Really?  Is it that time again already?  I’m still trying to get through Halloween costume and decoration shopping.

During the next few months, retailers and brands will be pulling out all of the stops to get people into stores or online to start holiday shopping.  Since radio has a variety of platforms that make driving online or in-store traffic easy, it’s not too late to take advantage of radio’s ability to target down to the zip code with market-specific messaging or reach the masses with a product launch or promotion.

If you are looking to drive traffic to a specific retailer, you should consider layering a :30 or :60 paid radio schedule with a promotion that offers retailer gift cards as prizing and generates in-programming exposure for those who typically channel surf during commercial breaks.

If you are a brand looking to drive traffic to an online store, digital radio platforms that can include exposure on mobile devices are a simple, measurable way to generate a ton of clicks and quickly discover which landing page or offer works best.  Banners that link to a specific URL are coupled with an appealing audio mention that can be geographically-specific.  This is great for brands that know which products tend to sell faster in specific regions.

Radio is a nimble medium, so if you’ve got some extra holiday dollars lying around, kick our tires to see what we can add to an already-planned campaign.  Chances are, we can bring something new and accountable to the holiday table!

Barbra Tabnick is a Senior Marketing Strategist at The Radio Agency. Please follow The Radio Agency’s Blog “Sounding Board” by subscribing to the RSS link above. Visit our website TheRadioAgency.com