Podcasting has been around for many years, but has recently become a ‘hot’ media platform with the creation of PodcastOne. This company has aggressively taken nearly 100 shows under their umbrella within the last year and work closely with Edison Research to get accurate readings of downloaded listenership. Many of the hosts of a podcast show will do LIVE reads and incorporation into social media, which always provides a bigger ‘push’ for a product. A podcast can be downloaded anywhere, anytime and can be listened to whenever it is convenient for the user. 85% of consumers listen within 48 hours. Over half are college graduates, and over 80% of listeners are Adults 18-54.
There are currently four providers of this content: iHeart, iTunes, Stitcher, and Soundcloud. Here are a few of the top shows going into 2014:
After Buzz TV / Maria Menounos’ Podcast Network
Afterbuzztv.com produces live and recorded after show webcast and podcast content for TV series, special events, and movies of all kinds. Think of it as a “post-game” show for television shows. The hosts are an eclectic and knowledgeable group of celebrities, personalities and industry professionals that diligently break down that night’s episode, take calls from fans and interview guests. Right now there are 30+ Shows recapped each week including Dance Moms, The Carrie Diaries, Mob Wives, The Quest, American Horror Story and Revenge.Per show listenership averages 1,500,000
Per show listenership averages 1,500,000
The Adam Carolla Show
Adam is a comedian, actor, writer and nationally syndicated radio host, and does his show his way. He includes interviews with some of today’s biggest stars, discusses news and sports. Some of Adam’s biggest guest include; Bryan Cranston, Jay Leno, Alec Baldwin, Seth McFarlane, Jimmy Kimmel, Francis Ford Coppola, Dr. Drew, and Ray Romano.
Per show listenership averages 503,140 and has 350K Twitter followers
Awards: Show is consistently #1 on iTunes for most downloaded podcast (general & comedy genre) an has been recognized as the most downloaded podcast in the world (Guinness Book of Records)
The Steve Austin Show
Steve hosts his show directly from Hollywood, CA by way of the Broken Skull Ranch. He talks about anything and everything that pops into his brain. Tales from his new life, unbelievable past adventures, current events, celeb friends, personal hygiene choices…you name it.
Per show listenership averages 432,800 & boasts 1.4 million Twitter followers.
The Rooster Teeth Crew chat about gaming, pop culture and projects that they are currently working on. This podcast will definitely keep gamers informed of trends.
Per show listenership averages 275,000
Comedian, television host and writer/blogger Chris Hardwick interviews some of the world’s most famous entertainers just as he does on TV (AMC, BBC America). Guests include Conan O’Brian, Tina Fey, John Hamm, Seth Myers, JJ Abrams, David Cross, Dave Attell & Will Ferrell.
Per show listenership averages 221,000 and has a whopping 1.6 million Twitter followers
Accolades: Nerdist is always a top performer on iTunes (general & comedy)
Some of the newest additions are Kathy Lee Gifford, Jillian Michaels, and the CBS Evening News/60 Minutes and Face the Nation discussions. Shows vary in length from ten minutes to one hour & 45 minutes. There is an endless abyss of topics; Gaming, Health, Talk, Entertainment, Comedy, Society and Culture, Politics & Sports.
The Radio Agency is finding success stories for our branding clients on this platform. If you would like us to find a podcast for your target demo please give a call.