Nielsen, in conjunction with CBS TV and radio properties, recently released a large scale, five market study, melding their Radio and TV People Meter Data. The bottom line of the study is that the combination of radio and television reached between 84-93% of Adults 25-54 in a seven day period.

Those are some pretty powerful numbers, and definitely worth paying attention to. Very often, clients will pick one or the other, television or radio. Even though we are The Radio Agency, I’m not going to tell you that radio is the solution to all of your advertising needs…but it’s a very, very big part of the picture.

Radio can offer everything from directing consumers to a call center or a website for Direct Response clients by providing a lot of frequency, to being one of the main drivers of reach in a campaign by running ads on the hottest local stations and nationally syndicated programs.

Beyond AM/FM, there’s a whole new frontier of audio advertising opportunities, ranging from placing your ads on Internet Radio providers such as Pandora and Spotify, to having talents ranging from Dennis Miller to Stone Cold Steve Austin doing live reads for your product on their respective podcasts.

Radio, like all forms of advertising, and life in general, is constantly evolving. In order to be successful in this day and age, it’s necessary to adapt. If you only use one of the forms of audio advertising I mentioned above, of if you haven’t used any at all but are ready to get started, then you are leaving a lot of possibilities on the table that can help you reach your target audience.

Contact us now, and we can help you utilize audio advertising in the most effective way possible.

Greg McGlone is a Media Buyer at The Radio Agency. Please follow The Radio Agency’s Blog “Sounding Board” by subscribing to the email or RSS links above. Visit our website TheRadioAgency.com