These people are GOOD! Phelps. The team of May-Treanor and Walsh Jennings. Richards-Ross.

My family and I have been obsessing over a handful of events during the Olympics and it got me thinking. These people aren’t good at everything. They are GREAT at the one thing they’ve been training to do most of their lives.

Same goes for certain ad agencies out there. Take us, for example. We learn everything there is to learn about audio platforms (and the digital assets that come along with them) to help our clients sell products and services. We’ve been doing nothing but specializing in radio and the new Sound Advertising for almost 20 years now. We painstakingly measure every campaign, every week, to make sure the media we are buying is efficient and accountable.

Yet, sometimes, we don’t even get a shot at making it to the podium because we don’t do everything.

I agree that it may be easier to have one contact at a single agency that can handle all aspects of an advertising campaign. However, in my eyes, isn’t it better to do it right? To work with the best and save money because you are working with an agency whose sole focus is to know every nuance of their industry and how to get you to your goal?

I believe our 20 years of training has paid off. Put us on your team so we can help you medal in Q4 ’12 and beyond!

Barbra Tabnick is a Senior Marketing Strategist at The Radio Agency. Please follow The Radio Agency’s Blog “Sounding Board” by subscribing to the RSS link above. Visit our website TheRadioAgency.com