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April 15, 2014
Published by Mark Lipsky at April 15, 2014
Think of all the times in a day you get distracted and lose your train of thought. The phone rings. A dog barks. A wafting scent […]
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March 25, 2014
Published by Mark Lipsky at March 25, 2014
New York City and Philadelphia? Great radio buys. Trenton, NJ? The worst. Radio stations from America’s Top 10 Radio markets typically dominate the listening landscape in […]
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March 11, 2014
Published by Greg McGlone at March 11, 2014
Radio is still easily one of the most powerful tools at an advertiser’s disposal. Sometimes when people start thinking about their advertising campaigns, they feel the […]
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December 24, 2013
Published by Barbra Tabnick at December 24, 2013
Radio is not for everyone. There are certain criteria we use to politely tell prospective clients their product or service will most likely not “work” on […]
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October 8, 2013
Published by Ian Cohen at October 8, 2013
I’m not one for analogies usually. But…I find a lot of similarities between cooking and making a radio commercial. (I dabble in the kitchen a bit […]
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September 3, 2013
Published by TRA News at September 3, 2013
Media, PA — (SBWIRE) — 08/19/2013 — The Radio Agency, one of America’s only advertising agencies 100% focused on radio, will celebrate 20 years of building brands […]
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August 27, 2013
Published by Toni Anastasia at August 27, 2013
Tune in. Turn on. Click it. Or Tap the Touch Screen. Radio Remains Reliable Radio’s need to evolve with technology has created an endless buffet of audio […]
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June 25, 2013
Published by Mark Lipsky at June 25, 2013
The Federal Trade Commission Act lays down the law to define what advertising can and cannot say. Above all, ads must be truthful and non-deceptive. Advertisers […]
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June 4, 2013
Published by lisa sable at June 4, 2013
In the ad world, smartphones and tablets are considered mobile devices. What we’re learning, however, is that consumers don’t use them in the same way. So, […]
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