In The News

June 24, 2014

How to Best Utilize Radio in your Media Campaigns

Nielsen, in conjunction with CBS TV and radio properties, recently released a large scale, five market study, melding their Radio and TV People Meter Data. The […]
April 29, 2014

Radio Promotion Gone Wrong

A Canadian radio station is receiving major backlash over a controversial self-promotion.  AMP Radio in Calgary ran a promotion called “Bank it or Burn it” which […]
April 8, 2014

Savage Competition For Hannity

As two of America’s top conservative radio talk show hosts duke it out over the airwaves, we advertising types watch and wait for the final round […]
February 11, 2014

Holiday Programming Disrupts Other Formats

The holiday season was most certainly a cheery one for formats such as Soft AC and Adult Contemporary stations, but not so much for some other […]
February 4, 2014

TRA Super Bowl Commercial Wrap Up

Like everyone else, we have opinions on the commercials aired during the Super Bowl.  And like everyone else, we’re not afraid to share ‘em.  So without […]