Welcome to November and the start of radio’s busy season. Advertising rates will rise as holiday retailers lock in schedules, making media inventory scarce. So what […]
You’ve carefully crafted your marketing plan. You’ve diligently planned and placed your media buy to support your objectives. Radio is an integral part of your mix. […]
A well-written blog by Mark Ramsey recently posed and answered the question, “Why do radio personalities exist?” Beyond the prose, Ramsey rattled off 16 valid reasons […]
Congratulations! It’s a healthy, happy ROI! We know that radio can capture a consumers attention while at work at their desk listening to Slacker, iHeart or […]
“Open me.” Two words. Two very powerful words issuing a concise, two-syllable command. Open me. A half-dozen of us recently filled a whiteboard with dozens of […]