Creative

November 4, 2014

Surviving Radio’s Busiest Season

Welcome to November and the start of radio’s busy season. Advertising rates will rise as holiday retailers lock in schedules, making media inventory scarce. So what […]
October 14, 2014

Your Words. Their Voice.

You’ve carefully crafted your marketing plan. You’ve diligently planned and placed your media buy to support your objectives. Radio is an integral part of your mix. […]
July 8, 2014

Blending Music And Sound In A Radio Commercial

As we all know, there are generally two types of advertising: Branding and Direct Response (DR). And as we all know, Branding makes its appeal on […]
June 17, 2014

Radio Idea Starters

Ever get writer’s block? Good, that means you’re trying. The next time you’re stumped to find a new spin on an old idea, go crazy. Try […]
April 15, 2014

Easily Distracted? Don’t You Just Love Chocolate!

Think of all the times in a day you get distracted and lose your train of thought. The phone rings.  A dog barks.  A wafting scent […]