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March 15, 2016
According to Spotify research, 33 is the magical age when men shift from listening primarily to new music on the radio to embracing the music of […]
October 26, 2015
Sports fans are among radio’s most passionate and responsive listeners. They live-and-die with every play and then talk about it, around-the-clock, until the next game. Here’s […]
August 18, 2015
The Who is one my all-time favorite rock bands. “My Generation” grew up with so many favorites: songs, bands, radio stations, TV shows, and of course, […]
June 9, 2015
“We’re the tri-state area’s Number One sales leader” I’m very happy for you. Now how does that benefit me? ”No one sells more Toyotas than we […]
May 26, 2015
Many still view radio advertising as an all or nothing proposition. They can’t figure out how to make it fit all their unique needs. Here’s a […]
March 17, 2015
With the roses long since wilted in their Valentine’s vases and the last few unpopular pieces of chocolate eaten (was that a macadamia?), it is time, […]
February 24, 2015
A gallon of milk is a gallon of milk. Aside from the few pennies’ difference between competing supermarkets, the daily and weekly prices don’t fluctuate all […]
February 3, 2015
You, like most Americans, are now a digital creature of habit. Your online behavior is becoming as habitual as brushing your teeth [let’s all hope]. But […]
December 23, 2014
Earlier this year, we posted 28 ideas for marketers to use as a starting point for scripting radio copy. We suggested writing your radio commercial from […]