There are few things more daunting than attempting to communicate in a foreign language. Case in point: Tourists who gesticulate wildly and raise their voices, hopeful […]
Spend an hour listening to any News/Talk station and you’ll probably hear 20-30 commercial messages. Traditional 60- and 30-second ads. 10- and 15-second traffic, weather and […]
In the ad world, smartphones and tablets are considered mobile devices. What we’re learning, however, is that consumers don’t use them in the same way. So, […]
You wouldn’t enter a clothing store, try on the ugliest hat and then wear it home. Nor would you enter a gourmet food shop, buy their worst-smelling cheese […]
The Radio Agency was privileged to be one of several sources interviewed for last week’s CNN.com report on the past, present and future of music radio, […]
The calendar might say May, but some of the best radio sponsorship opportunities have already been snatched up for the 2013 NFL and NCAA football seasons. […]
There’s no denying it. We live in an instant gratification, results driven, I-want-it-now, what-have-you-done-for-me-lately world. For proof, just look at all the TV shows that were […]
According to the latest Daily Media Consumption survey published by Temkin Group, Americans spend 18 hours daily watching TV, surfing the Internet, listening to the radio, […]