Blog

March 31, 2015

Think Rock is Dead? Think Again.

Gene Simmons was recently quoted as saying “Rock is Dead” and as you can imagine, it’s caused quite a bit of controversy in the Hard Rock/Heavy […]
March 17, 2015

SPRING INTO RADIO ADVERTISING

With the roses long since wilted in their Valentine’s vases and the last few unpopular pieces of chocolate eaten (was that a macadamia?), it is time, […]
March 10, 2015

STOP DOING THAT!

I’m an agreeable guy; positive and upbeat by nature. But sometimes, bad radio ad copy and foolish mistakes make my blood pressure rise like an hour […]
March 3, 2015

50 SHADES OF PODCASTING

Come here. You need to hear this. Slip into something comfortable. You know how podcasts deliver a very specific audience interested in a very specific topic? […]
February 24, 2015

The Secret to Timing Your Media Buy

A gallon of milk is a gallon of milk. Aside from the few pennies’ difference between competing supermarkets, the daily and weekly prices don’t fluctuate all […]
February 17, 2015

Listening Habits of a Media Buyer

Ever wonder about the listening habits of a media professional – the person who decides where to best place a brand’s marketing dollars?  Wonder no more, […]
February 10, 2015

FINDING YOUR DIGITAL MUSIC SOUL MATE

Are you tired of listening to the same old CDs you found shoved under the seat in your car? Ready for some new music to listen […]
February 3, 2015

DIGITAL MEDIA PLANS REQUIRE DIGITAL RADIO

You, like most Americans, are now a digital creature of habit. Your online behavior is becoming as habitual as brushing your teeth [let’s all hope].  But […]
January 27, 2015

TEENS’ AUDIO STREAMING TOPS AM/FM

A new study by Edison Research shows that American Teens now spend more time with streaming audio services like Pandora and Spotify than they do with […]