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December 29, 2016
It’s been a tough year to be a Philadelphia Eagles’ fan. A 3-0 start with a rookie quarterback fizzled as the team went 2-8 in its […]
December 6, 2016
No longer a 90’s teen trend, Alternative Rock radio is becoming a fixture on radio dials nationwide. In a five-year study conducted by Nielsen, ratings for […]
November 21, 2016
You’ve probably seen the latest Burger King TV ad where two twenty-somethings sit side by side eating pancakes. He asks, “What would you do for three […]
August 9, 2016
When my partners and I formed a national, “radio only” advertising agency in 1993, I was offered polite words of encouragement and a couple of invitations […]
July 26, 2016
If you have a marketing message to deliver to a specific audience, you should seriously consider the potential of podcasts. Topics run the gamut from A […]
July 5, 2016
There are four radio platforms to consider when planning an effective media buy: AM/FM (terrestrial), SiriusXM (satellite), Streaming (web-based services like Pandora) and Podcasts (on demand […]
May 17, 2016
Most people think that their listening habits determine which radio stations are the most popular. They’re partially correct. The real “ears” of audience measurement in 48 […]
May 3, 2016
Talkers Magazine has released its list of the Top 100 most important radio talk show hosts in America, known as The Heavy Hundred.” With only 100 […]