Blog

March 7, 2011

TRA’s Tuned Into: Grooveshark

Stand alone media of all kinds is giving way to integration and Grooveshark is a perfect example. In this case, your radio buy is part of your social media strategy and your mobile commerce campaign.
March 3, 2011

Non Traditional Radio Platforms

Think about radio 10 years ago, think about where you listened to radio that wasn’t an actual radio. You didn’t. Listening was confined to a radio that picked up waves in a small geographic region.
February 28, 2011

Interview with VP of Media Askin Emir

Clients should share with us all the information about their product, consumer behavior, and general observations so that the agency is fully aware of everything and able to put that knowledge to work in assembling and managing their media buy.
February 25, 2011

Interview with Production Director Ian Cohen

Everything has a burn factor. At some point, a commercial is going to outlive its usefulness. At that point you want to have a new spot ready to go or the next step in the campaign.
February 23, 2011

Creativity… The Gift We Don’t All Have

I’m not a copywriter and more often than not, neither is the client. As a client I always made the best use of my resources, after all isn’t that the luxury of being the client?
February 18, 2011

Approaching A Campaign Test

Radio results need to be evaluated over a period of time as there is no crystal ball to predict listener behavior. You see, people are doing other things when they listen to radio. Many will hear an ad, jot down the number and then call on days and times that will give a false read if we try and attribute calls to the exact days and times calls are received.
February 16, 2011

Account Services at TRA

We wear many hats in performance of our role as great account managers. We consider ourselves strategic partners with each and every one of our clients, because if the campaign doesn’t “work,” it goes away.
February 14, 2011

What Makes a TRA Promotion Work

Our staff has actual radio experience. We’ve worked at radio stations…in their promotions departments. We’re not just pitching your brand and hoping for the best.
February 11, 2011

TRA’s Tuned Into: Mobile Listening Apps

Smartphones are lifelines in our society and successful marketing campaigns don’t ignore the mobile commerce market