Mark Lipsky

August 4, 2015

ART BELL MIGHT JUST RE-RE-INVENT RADIO

The man who redefined late night radio might once again change the way AM/FM radio stations receive programming – this time, from the Internet. Art Bell […]
July 4, 2015

IT’S YOUR FIRST DAY ON THE AIR.  COME IN OFF THE LEDGE.

Don’t panic.  Don’t jump.  Don’t freak out because the phones aren’t ringing, because your website didn’t blow up or that your friends haven’t stopped to tell […]
June 9, 2015

AUTO DEALERS WASTE MILLIONS TO BRAG

“We’re the tri-state area’s Number One sales leader” I’m very happy for you.  Now how does that benefit me? ”No one sells more Toyotas than we […]
May 12, 2015

GOODBYE GROOVESHARK. HELLO GROOVESHARK CLONE?

Before Internet music jukebox Grooveshark shut down on April 30th, many insiders who wondered how this “listen to whatever you want” music service could stay in […]
April 28, 2015

THE MAN WHO SAVED RADIO

Chris McCoy is the morning man on WMGQ-FM in New Brunswick, NJ, a suburban New York City radio station 30 miles south of Manhattan. He rises […]
April 14, 2015

TALKERS MAGAZINE NAMES ITS HEAVY HUNDRED

Hollywood has Variety. The music industry has Billboard. Talk Radio has Talkers Magazine. And there’s no issue of Talkers more eagerly awaited than the annual release […]
March 10, 2015

STOP DOING THAT!

I’m an agreeable guy; positive and upbeat by nature. But sometimes, bad radio ad copy and foolish mistakes make my blood pressure rise like an hour […]
March 3, 2015

50 SHADES OF PODCASTING

Come here. You need to hear this. Slip into something comfortable. You know how podcasts deliver a very specific audience interested in a very specific topic? […]
February 24, 2015

The Secret to Timing Your Media Buy

A gallon of milk is a gallon of milk. Aside from the few pennies’ difference between competing supermarkets, the daily and weekly prices don’t fluctuate all […]