Kristen

November 18, 2014

Love It or Hate It, Christmas Radio is Coming

Every year, typically around mid-November, something happens. Radio Stations across the county flip their everyday format to Christmas radio. Why do they do this? To spread […]
July 22, 2014

Digital Downloads Down; Streaming Music Soars

The way in which people consume music is ever-evolving. Personal ownership started with vinyl records, then transitioned to 8-tracks and cassettes. Along came the 1980s and […]
April 29, 2014

Radio Promotion Gone Wrong

A Canadian radio station is receiving major backlash over a controversial self-promotion.  AMP Radio in Calgary ran a promotion called “Bank it or Burn it” which […]
November 5, 2013

Another Streaming Music Service? Count YouTube In!

Although not officially confirmed, YouTube is expected to launch a music streaming service with videos included, by the end of 2013.  The service is expected to […]
August 28, 2012

Use Radio To Get Results

Radio advertising offers an affordable way to get your message out, loud and clear! A great media plan can achieve your desired results. Long-term promotion is […]
July 12, 2012

Cash Is King

Cash in advance (CIA) is a common practice of asking a client to prepay for their media. It can provide the Media Department an opportunity to […]
June 12, 2012

Boosted

Hello? Is anybody listening? Sales executives and account managers are constantly challenged by would-be clients who think that radio listenership has declined over the years. Arbitron’s […]
April 24, 2012

$ales Forecasting – A Constant Change

Even in a “perfect” economy, forecasting sales can be challenging. Toss in an uncertain economy or a recession, and you’ll quickly learn the important role of […]