kathleen poliski

January 26, 2012

The Future Is In The Clouds: Digital Radio Platforms, 2012 Edition

Cloudy with a chance of meatballs….no wait; cloudy with a chance of MUSIC. That’s it. Apparently, 2012 is the year for cloud-based streaming of music. We […]
January 24, 2012

Can Traditional Radio and Pandora Live Together in Harmony?

Traditional radio has long been a strong force for direct response advertising.  Now, Pandora and others like it are changing the way we listen to music. […]
January 4, 2012

Triton Digital

Triton Digital is the leading digital service provider to traditional and online radio.  You may not know their name, but chances are you’ve listened to programming […]
December 16, 2011

Spotifty and Pandora; The Battle Continues…

Over the past few days, Spotify has launched its newly-revamped radio feature, similar to the popular streaming radio station, Pandora. In fact, it’s almost exactly like […]
November 29, 2011

Can I Please Convert Better?

We always tell our clients that the offer they promote in their audio advertising should match the one they have on their website landing page. That’s […]
November 25, 2011

How To Be Rad: An Interview with Radical.FM’s Creator Thomas McAlevey – Part 2

And now for part 2 of my interview with Thomas McAlevey… The RadicalIndie platform is an amazing opportunity for independent musicians. Can you explain how you […]
November 22, 2011

How To Be Rad: An Interview with Radical.FM’s Creator Thomas McAlevey – Part 1

After reading my previous blog regarding Radical.FM, the company’s creator Thomas McAlevey was kind enough to reach out and offer to be interviewed. Of course, I […]
October 21, 2011

Smart Advertising in Tough Times

During tough economic times, companies tend to cut their advertising budgets.  That kind of thinking might actually hurt companies in the long run. In America, where […]
October 18, 2011

If Pandora and Spotify Had a Baby…

It would be totally rad. I guess that’s why Thomas McAlevey created Radical.FM. This newborn personal online radio service came to town in early June and […]