Joe Palumbo

March 17, 2015

SPRING INTO RADIO ADVERTISING

With the roses long since wilted in their Valentine’s vases and the last few unpopular pieces of chocolate eaten (was that a macadamia?), it is time, […]
February 3, 2015

DIGITAL MEDIA PLANS REQUIRE DIGITAL RADIO

You, like most Americans, are now a digital creature of habit. Your online behavior is becoming as habitual as brushing your teeth [let’s all hope].  But […]
January 6, 2015

Brought to You by…. You!

In this time of tremendous competition and inherent consumer savvy [they know when they are being sold to], what is one of the most important challenges […]
December 9, 2014

And Now, On with the Countdown

We love a good countdown. A NASA rocket launch.  New Year’s Eve at 11:59PM.  And, on radio, where the countdown has a special place of its own. […]
October 14, 2014

Your Words. Their Voice.

You’ve carefully crafted your marketing plan. You’ve diligently planned and placed your media buy to support your objectives. Radio is an integral part of your mix. […]
September 16, 2014

Let Local Radio Take Advantage of You

Before joining the great team of passionate pros here at The Radio Agency, I most recently worked in local radio sales. It was a very forward-looking […]