Remember the days when you had to travel with a boom box? How about the days when you had crank up your stereo just to hear it in another room? Well technology has evolved once again with wireless multi-room speakers. Sonos launched in 2006 and since then it has been catching the ears of many music lovers.

Their signature product is the Sonos Multi-Room Music System which allows multi-room audio in different zones of your house. You simply place the Sonos receiver in any room in your home and plug it in. Sonos will search for your WiFi connection and instantly begin streaming your music, just like magic. Besides wireless audio, Sonos also has the option to play the same or different songs simultaneously on different Sonos speakers in different rooms. The best thing about Sonos is you can control what you play from your Android, iPhone, or iPad. The company tagline is “All the music you want. All over your house. All from the palm of your hand.” No aux chords, no need to leave your iPod in one place, just smooth listening.

So what does this have to do with your company? Online music services deliver their sounds through Sonos. Imagine a house playing SiriusXM, Pandora, and Spotify in different rooms at the same time. Your advertisements can play all throughout someone’s house through a variety of channels and platforms!

That homeowner tends to be a high end digital music consumer who presumably has deep enough pockets to take out $300 for a speaker. In turn, a listener with expendable income is always great news for any company with a radio advertisement. Best of all, some radio services (like Pandora) enable you to target your advertising specifically to Sonos listeners. Sound good? Call us for more info.

Jazmyn Gilliard is Trafficking Coordinator at The Radio Agency. Please follow The Radio Agency’s Blog “Sounding Board” by subscribing to the RSS link above. Visit our website TheRadioAgency.com