WHY I SECOND-GUESS MYSELF FOUR TIMES

I recently calculated that I’ve written over 3,000 radio commercials over the course my career in radio advertising. So why do I hire four writers – in addition to myself – to write for every one of our agency clients? Because as well as I think I can write in the voice of others, I’m still just me; broadened by my collective experience, but limited by a singular life journey…

Brought to You by…. You!

In this time of tremendous competition and inherent consumer savvy [they know when they are being sold to], what is one of the most important challenges you face as a B2C or B2B brand?  Standing out!  And, I’d say, standing out in a genuine, believable way. Savvy consumers know they are being courted, so why not take the extra measure to convey you mean business?  One of the many ways…

Let Local Radio Take Advantage of You

Before joining the great team of passionate pros here at The Radio Agency, I most recently worked in local radio sales. It was a very forward-looking organization with a formidable roster of stations. In fact, I maintain they were the top radio brands in their market. A very good job had been done over the years of crafting the stations’ formats to fit the socio-cultural tastes of the listeners. They…