Speech Coaching

You’ve probably seen the latest Burger King TV ad where two twenty-somethings sit side by side eating pancakes. He asks, “What would you do for three pancakes for 89 cents?” She replies, “I’d – pay 89 cents.  What would you do for three pancakes for 89 cents?” And he answers, “I’d hug a shark.” It took me four exposures to this ad to realize he was saying that he’d hug…

Easily Distracted? Don’t You Just Love Chocolate!

Think of all the times in a day you get distracted and lose your train of thought. The phone rings.  A dog barks.  A wafting scent steals your attention.  There are so many “natural events” beyond your control it’s amazing you stay as focused as you do. Now imagine the unforeseen challenges of keeping a radio listener focused on your message while you make the case for them doing and…