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WHY I SECOND-GUESS MYSELF FOUR TIMES

I recently calculated that I’ve written over 3,000 radio commercials over the course my career in radio advertising. So why do I hire four writers – in addition to myself – to write for every one of our agency clients? Because as well as I think I can write in the voice of others, I’m still just me; broadened by my collective experience, but limited by a singular life journey…