Rock Is On A Roll: Alternative Goes Mainstream

No longer a 90’s teen trend, Alternative Rock radio is becoming a fixture on radio dials nationwide. In a five-year study conducted by Nielsen, ratings for many different branches within the Rock tree were examined from 2012-2016. The study showed that, while most subsets showed growth above 10%, there are some clear frontrunners in the pack. Classic Rock still holds strong as number one, where bands like The Beatles, Guns…