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Mark Lipsky has been President and CEO of Radio Direct Response since its inception in 1993. Mark started his 25+ year career in radio with 10 years at WPEN/WMGK Philadelphia, including four years on the corporate level for parent company Greater Media. He’s written over 3,000 radio commercials and is the author of “Radio Tips – 101 Tips, Tricks and Secrets to Maximize Your Results From Radio Advertising.” Mark is a frequent convention speaker for the DMA, ERA, NAB and RAB. Above all, he’s passionate about radio. If a product or service is right for the medium, he’ll lead the charge to make the campaign radio’s next, great, success story.
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