Creative

Like any advertising medium, there’s a “right” way to do radio and a “wrong” way.  The right way is to craft commercials that motivate listeners to take action. The wrong way is to let a clever idea hijack the process and sacrifice results for creativity.

RDR uses a time-tested system to write and produce our radio commercials. Five DR radio copywriters attack every project and deliver more than a dozen creative treatments.

Each one follows a system to grab the listener’s attention, present the most compelling benefit(s), proffer an irresistible offer and then rally the consumer with an urgent call to action.

That may sound like a strict recipe for boring radio commercials. And truth be told, our commercials are more likely to deliver substance than flash.  But for all the bells and whistles and crazy sound effects you could cram into a radio commercial, the only sound that truly matters is the ringing of the cash register.