Your Direct Brand Marketing Partner
Not too long ago, advertisers fell into one of two distinct camps: Branding or Direct Response. But in recent years, these two extremes have shifted to meet in the middle.
Direct Response advertisers now insist on building their brand as they drive sales and generate the ROI needed to continue funding and growing their campaigns. And Branding advertisers, still tasked with boosting awareness and capturing a specific share of mind, are now accountable to board members and shareholders to demonstrate cause and effect between advertising dollars spent and top-line sales generated.
We call this new middle ground Direct Brand Marketing, advertising that creates and supports a brand image while demonstrating measurable response against a base line of previous brand metrics.
Delivering the Results You Expect and Deserve
The Radio Agency has spent decades with a singular focus on leveraging the power of radio to benefit our clients and deliver the results they define as success. In Direct Brand Marketing this begins with a clear definition of the desired outcomes and all that is needed to stay true to the brand.
It starts on the Creative/Production side, where a team of five, seasoned radio advertising copywriters will each put their unique spin on a wide variety of scripts to tell your story through many voices and delivery styles. With your input and approval every step of the way, we’ll produce multiple commercials to keep the message fresh and handpick voice talent from a pool of hundreds of voice actors and announcers.
Next, our Media team evaluates tens of thousands of options – from AM/FM to Streaming, Satellite to Podcasts, Live Announcer Reads to Celebrity Endorsements. All options are carefully weighed to determine the best fit(s) for your brand and the goals of your campaign.
Effective direct brand marketing captures your company’s personality in a concise and digestible message, while inspiring your target audience to take a specific action to engage with your brand. The Radio Agency has created, placed and managed hundreds of campaigns that do just that, blending the immediate gratification of direct response advertising with the long-term benefits of branding. Who says you can’t have it all!
Connect with us today to discuss how Direct Brand Marketing can bring the best of both worlds to your brand.