Most people think that their listening habits determine which radio stations are the most popular. They’re partially correct. The real “ears” of audience measurement in 48 U.S. markets – including its largest cities – is this black, pager-like device called a Portable People Meter or PPM. It listens for hidden audio streams embedded in radio station (or network) signals that tell Nielsen Audio what you’re listening to – or at…
The way in which people consume music is ever-evolving. Personal ownership started with vinyl records, then transitioned to 8-tracks and cassettes. Along came the 1980s and with it came CDs. In the early 2000s, digital downloading emerged as the simplest way for people to listen to their favorite artists.
As two of America’s top conservative radio talk show hosts duke it out over the airwaves, we advertising types watch and wait for the final round to see who will actually prevail as the PM Drive spoken word champ.
RADIO CAN DELIVER A NATIONAL CAMPAIGN FOR THE COST OF A LOCAL BUY. It’s no secret that radio delivers tremendous economies of scale when you jump from a local to a national buy. It’s like bulk-buying 25-cent cans of soda instead of paying a dollar apiece in a vending machine. Using national radio networks and syndicated programs is like buying listeners by the case.
Radio approaches 2014 with a new arsenal of marketing tools and tactics that make the medium a must-buy part of your media mix. Last week, we covered Pandora’s ability to laser-target an audience by very exact age, gender and geography. Today, we’ll drill down deeper into consumer behavior and product purchases, leveraging radio to deliver advertising messages with precision efficiency.
Twenty years after critics said MTV would kill radio and a decade after pundits predicted iPods would bury it, radio is enjoying a digital-driven renaissance. No longer obsessed with coddling analog technology, content providers have morphed the medium into a multi-platform bundle of options that ensure radio’s ongoing place in our media mix.
Although not officially confirmed, YouTube is expected to launch a music streaming service with videos included, by the end of 2013. The service is expected to target mobile users and include both free and premium options. According to Billboard, the premium option would offer ad-free listening along with the ability to listen to songs offline.
Slacker, Spotify and countless other services have tried, buzzing Pandora’s 800 lb. gorilla like pesky airplanes in the original King Kong movie. And still, Pandora has survived and thrived, sporting 72.4 million unique, weekly listeners by their latest count.
iTunes Radio is set to debut in September. The strength behind this launch is having 10 years of history, 575 million registered users worldwide and 25 billion songs downloaded. Clients such as McDonald’s, Nissan, Pepsi and Proctor & Gamble all have secured advertising seats through the year. These clients are part of the testing phase which will allow Apple to figure out the best way to sell ad space. In…
Tune in. Turn on. Click it. Or Tap the Touch Screen. Radio Remains Reliable Radio’s need to evolve with technology has created an endless buffet of audio entertainment options. Times change, just like the consumer’s appetite for diversified radio formats. But what remains constant is radio’s influential stronghold on our culture and its ability to entertain and inform.