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Speech Coaching

You’ve probably seen the latest Burger King TV ad where two twenty-somethings sit side by side eating pancakes. He asks, “What would you do for three pancakes for 89 cents?” She replies, “I’d – pay 89 cents.  What would you do for three pancakes for 89 cents?” And he answers, “I’d hug a shark.” It took me four exposures to this ad to realize he was saying that he’d hug…

Who ARE YOU?   (it Depends whom you ask.)

These are two WordClouds from YouGov depicting how Democratic (blue) primary voters and Republican (red) primary voters would describe Hillary Clinton in one word.  Same woman, viewed through the lenses and filters of two very different groups. Millions of dollars have been spent by both sides to either sanctify or vilify the candidate. And chances are you agree with either the blue or red set of adjectives, rather than a…

Holiday Programming Disrupts Other Formats

The holiday season was most certainly a cheery one for formats such as Soft AC and Adult Contemporary stations, but not so much for some other formats. The Christmas format acted like ratings rocket fuel for Soft AC — new Nielsen data from the 45* non-embedded PPM markets show the format’s share shot up 83% between November and the Holiday ratings period. That’s up sharply from the 57% ratings boost…

Last Minute Holiday Spending On Radio

Giving, giving and more giving.  That’s what the next four weeks is all about.  So, listen up brands with leftover advertising dollars. No, it’s not too late to do SOMETHING before the holidays.  In the radio and digital audio world, four weeks can be a lifetime (O.K., slight exaggeration).  Here are some ideas that you can put in play now.

Radio Advertising Tricks On Pandora

With more than 59 million active weekly listeners, Pandora Internet Radio has staked its place as a sizable source of audio entertainment for American consumers.  Based on Pandora audience estimates, its listener-created stations would aggregate to make Pandora a Top 10-rated radio station in any given market. So how can you take full advantage of this enormous advertising medium?

Apple Radio Readies 2013 Launch

Every year Apple releases a new product, regardless if we consumers want or need another technology device. Yet, we still find a way to purchase the iPad mini, mini 2.0 or iPhone 35.  But, with all seriousness, I realized I can count on one hand all the people I know that do not own an Apple product who are under the age of 55. No doubt, Apple has been successful…

Using Trigger Events On The Radio

By now you’ve probably seen the terrible pictures of the damage from Hurricane Sandy to the East Coast. Before we talk about using trigger events on the radio, I’d like to remind you that you can give $10 to American Red Cross Disaster Relief by texting REDCROSS to 90999. This donation helps people specifically affected by disasters such as hurricanes, floods, earthquakes, wildfires, and tornadoes. You can also make a…

Advertising to “Kids” Through Their Parents

Marketing to children through their parents has long been a standard practice in advertising.  Conventional wisdom has been that ends around a child’s 18th birthday.  Well, conventional wisdom is being flipped on its ear.

Radio Advertising By The Numbers In Fourth Quarter

Those of us in marketing rely heavily on numbers to help us determine our best course of action.  Entering November, the challenge is formulating clear pictures from numbers that don’t necessarily line up to tell a simple story. The devastation of Hurricane Sandy became a game-changer for the most heavily-populated section of our country.  Lost media revenue from Hurricane Sandy is estimated at $500 Million (programming pre-emptions for storm coverage). …