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May 14, 2018

24 Creative Radio Copy Ideas

Boring radio commercials are the unfortunate result of lazy copywriters who pound out scripts instead of seeking exciting vantage points from which to tell their story. […]
November 21, 2016

Speech Coaching

You’ve probably seen the latest Burger King TV ad where two twenty-somethings sit side by side eating pancakes. He asks, “What would you do for three […]
April 19, 2016

Who ARE YOU?   (it Depends whom you ask.)

These are two WordClouds from YouGov depicting how Democratic (blue) primary voters and Republican (red) primary voters would describe Hillary Clinton in one word.  Same woman, […]
February 11, 2014

Holiday Programming Disrupts Other Formats

The holiday season was most certainly a cheery one for formats such as Soft AC and Adult Contemporary stations, but not so much for some other […]
November 20, 2012

Last Minute Holiday Spending On Radio

Giving, giving and more giving.  That’s what the next four weeks is all about.  So, listen up brands with leftover advertising dollars. No, it’s not too […]
November 15, 2012

Radio Advertising Tricks On Pandora

With more than 59 million active weekly listeners, Pandora Internet Radio has staked its place as a sizable source of audio entertainment for American consumers.  Based […]
November 13, 2012

Apple Radio Readies 2013 Launch

Every year Apple releases a new product, regardless if we consumers want or need another technology device. Yet, we still find a way to purchase the […]
November 8, 2012

Using Trigger Events On The Radio

By now you’ve probably seen the terrible pictures of the damage from Hurricane Sandy to the East Coast. Before we talk about using trigger events on […]