The Radio Agency

March 29, 2016
Published by Mark Lipsky at March 29, 2016

Radio Listeners: I Command You

One of the most important elements in successful radio advertising is a powerful Call to Action, fondly known among acronomists as the CTA.  A strong CTA […]
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December 30, 2014
Published by TRA News at December 30, 2014

Radio Fun Facts !!

While our writers enjoy the holiday week off, we thought we’d share some interesting, historical and nonsensical Fun Facts about our favorite sound entertainment and advertising […]
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October 7, 2014
Published by Mark Lipsky at October 7, 2014

242,000,000 Creatures of Habit

I’m willing to bet that you know exactly where you’ll be at 7:45 tomorrow morning. What you’ll be doing. And, if you’re listening to the radio, […]
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July 29, 2014
Published by Mark Lipsky at July 29, 2014

Programmatic buying comes to radio.. slowly.

Programmatic buying is perhaps the hottest buzz phrase in advertising these days. The consensus is that “Everybody’s doing it!” even though a recent poll taken by […]
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July 14, 2014
Published by Mark Lipsky at July 14, 2014

The Wrong X-Ray

Imagine you broke your leg. Ouch. And now you’re in the emergency room where the doctor shows you X-rays of patients he’s recently worked on with […]
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December 31, 2013
Published by tami freeman at December 31, 2013

Fun Facts About Radio Artists

As we head toward the finish line of 2013, here are a few fun facts about some of your favorite recording artists you might not have […]
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September 3, 2013
Published by TRA News at September 3, 2013

Happy Birthday TRA!

Media, PA — (SBWIRE) — 08/19/2013 — The Radio Agency, one of America’s only advertising agencies 100% focused on radio, will celebrate 20 years of building brands […]
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