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A 20-SOMETHING VIEW OF RADIO

Hello world! My name is Jordan and I’m a rising college senior interning this summer at The Radio Agency. As someone who has grown up during the many different shifts that radio has gone through, I thought it would be interesting to see what others, such as my peers, had to say about the world of radio and their experience with it. Within the past 20 years, radio has undergone…

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Listening Habits of a Media Buyer

Ever wonder about the listening habits of a media professional – the person who decides where to best place a brand’s marketing dollars?  Wonder no more, as I’m going to give you the insight into a day of listening habits.  (NOTE: This is one man’s journey and does not impact the neutral bias applied to every client’s media plan.  DOUBLE NOTE: That is not a picture of me.) First thing…

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TEENS’ AUDIO STREAMING TOPS AM/FM

A new study by Edison Research shows that American Teens now spend more time with streaming audio services like Pandora and Spotify than they do with AM/FM radio.  For years, streaming audio consumption among teens has been climbing, leading to this year’s inevitable tipping point. This is a future trend indicator, however, not an immediate fire alarm to vacate the building.  AM/FM listening levels still lead streaming by a significant…

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TV is the New Radio

Whenever the family is home, I can count on a TV being on in multiple rooms.  And yet, no one is watching. As I wander from bedroom to family room, I notice that my husband and sons are typically on their phones or iPads, engaged in games and You Tube videos, barely glancing up to see what’s likely been on for an hour or more. So why hasn’t the rest…

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Deezer is Coming. 

Ask any audiophile and they’ll tell you the tragedy of digital audio is that the glorious spectrum of sound is compressed to fit in a small space.  Kind of like the way psychotropic drugs flatten life’s highs and lows so users can muddle in the middle. CDs and MP3s are the most common culprits.  And once you purchase a CD or music download and dub it onto your favorite MP3…

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THE CAR IS THE INFORMATION SUPERHIGHWAY

We thank our friends at Nielsen for granting us permission to reprint this informative article on how technology on wheels is reshaping how we connect to information and entertainment on the road. Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel. The industry is also amplifying an…

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Skipping Past Commercials

You may have paid for five million TV advertising impressions, but you certainly didn’t get them. With over 700,000 sources listed from a Google search for “How do I skip the commercials with my DVR?” it’s clear that TV ad budgets are delivering but a fraction of the impressions that media buyers think they’re buying. Think about it.  Compare the way you watch TV today with 10 years ago.  You…

Listeners Are Tuning In More From Mobile These Days

Streaming listenership continues to shift towards the mobile platform, and radio groups try to maneuver their ad space to follow. With smart phones taking over the hands of radio listeners, broadcasters are seeing a corresponding shift in listening to their station streams from desktops to mobile devices. Clear Channel says 61% of listening to iHeartRadio now occurs on mobile devices. More than half of the younger skewing Emmis stations are…

The Pebbling of Rock Radio

 I will freely admit that I am a lifelong hard rock and heavy metal fan. Here in Philadelphia, much to my disappointment, we are down to only one active rock station in the area, WMMR. It led me to start wondering about what was going on in Rock Radio in other major markets.