1122

Speech Coaching

You’ve probably seen the latest Burger King TV ad where two twenty-somethings sit side by side eating pancakes. He asks, “What would you do for three pancakes for 89 cents?” She replies, “I’d – pay 89 cents.  What would you do for three pancakes for 89 cents?” And he answers, “I’d hug a shark.” It took me four exposures to this ad to realize he was saying that he’d hug…

69

AUTO DEALERS WASTE MILLIONS TO BRAG

  “We’re the tri-state area’s Number One sales leader” I’m very happy for you.  Now how does that benefit me? ”No one sells more Toyotas than we do!” Again, please stop chest-thumping and tell me why I should care. “We won’t stop until we’re Number One in sales! So you’re telling me I’m not going to have a very pleasant experience with your pushy sales staff. Sustaining a testosterone-laced mindset…

Money Burn

Radio Promotion Gone Wrong

A Canadian radio station is receiving major backlash over a controversial self-promotion.  AMP Radio in Calgary ran a promotion called “Bank it or Burn it” which asked listeners to vote whether they should #BANK C$5,000 and give it away to a listener or #BURN the money. The #BURN option meant that they would literally set the money on fire.  With 54% of the votes, the option to #BURN emerged victorious,…