2017 “Heavy Hundred” Talkers: The More Things Change, The More They Stay The Same…

Talkers Magazine, the radio industry’s information source for Talk Radio, has released its “Heavy Hundred” talk personalities list for 2017 this week, and to call the Top 10 a list of “usual suspects” is indeed an understatement. There was not one, single change from the Top 10 list from 2016. Here they are, your Top 10 Heavy Hundred for 2017: Rush Limbaugh Sean Hannity Dave Ramsey Mark Levin Glenn Beck…

Speech Coaching

You’ve probably seen the latest Burger King TV ad where two twenty-somethings sit side by side eating pancakes. He asks, “What would you do for three pancakes for 89 cents?” She replies, “I’d – pay 89 cents.  What would you do for three pancakes for 89 cents?” And he answers, “I’d hug a shark.” It took me four exposures to this ad to realize he was saying that he’d hug…

AUTO DEALERS WASTE MILLIONS TO BRAG

  “We’re the tri-state area’s Number One sales leader” I’m very happy for you.  Now how does that benefit me? ”No one sells more Toyotas than we do!” Again, please stop chest-thumping and tell me why I should care. “We won’t stop until we’re Number One in sales! So you’re telling me I’m not going to have a very pleasant experience with your pushy sales staff. Sustaining a testosterone-laced mindset…

Radio Promotion Gone Wrong

A Canadian radio station is receiving major backlash over a controversial self-promotion.  AMP Radio in Calgary ran a promotion called “Bank it or Burn it” which asked listeners to vote whether they should #BANK C$5,000 and give it away to a listener or #BURN the money. The #BURN option meant that they would literally set the money on fire.  With 54% of the votes, the option to #BURN emerged victorious,…