Platforms

March 10, 2020

Supercharging Podcast Sponsorship Copy

As an audio-only advertising agency, we use four, distinct audio platforms to reach our clients’ customers and prospects.   The oldest, AM/FM, is still the most popular […]
March 27, 2017

The Advertising Joys of Radio Everywhere

Not too long ago, business publications and industry trades warned of the death of radio, destined to be buried by music videos, online games and the […]
May 3, 2016

RADIO’S TOP TALKERS

Talkers Magazine has released its list of the Top 100 most important radio talk show hosts in America, known as The Heavy Hundred.”  With only 100 […]
January 12, 2016

HOW VIDEO GAMES CAN SAVE TALK RADIO

My daughter Kirsten was doing homework accompanied by her cell phone.  But instead of listening to music, she was listening to audio of some guy voicing […]
May 12, 2015

GOODBYE GROOVESHARK. HELLO GROOVESHARK CLONE?

Before Internet music jukebox Grooveshark shut down on April 30th, many insiders who wondered how this “listen to whatever you want” music service could stay in […]
April 14, 2015

TALKERS MAGAZINE NAMES ITS HEAVY HUNDRED

Hollywood has Variety. The music industry has Billboard. Talk Radio has Talkers Magazine. And there’s no issue of Talkers more eagerly awaited than the annual release […]
October 28, 2014

Deezer is Coming. 

Ask any audiophile and they’ll tell you the tragedy of digital audio is that the glorious spectrum of sound is compressed to fit in a small […]
September 9, 2014

Skipping Past Commercials

You may have paid for five million TV advertising impressions, but you certainly didn’t get them. With over 700,000 sources listed from a Google search for […]
August 13, 2014

Digital Radio Update

Enjoying your digital radio? Isn’t it fun to create customized channels and not have to flip around the dial to find songs you like? Don’t you […]