The Advertising Joys of Radio Everywhere

The Advertising Joys of Radio Everywhere

Not too long ago, business publications and industry trades warned of the death of radio, destined to be buried by music videos, online games and the proliferation of portable listening devices where people could port their own playlists. But once radio caught up with technology and embraced its potential rather than rail against it, all things radio flourished.  Satellite brought 100+ channels of diverse network-quality programming one could enjoy, without…

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RADIO’S TOP TALKERS

Talkers Magazine has released its list of the Top 100 most important radio talk show hosts in America, known as The Heavy Hundred.”  With only 100 seats available, who will be left standing? Coming in at Number One for the 10th year in a row, it’s Rush Limbaugh.  That’s right, TEN YEARS!  Rush’s fellow Premiere Networks conservative talker Sean Hannity comes in a number two, followed by Dave Ramsey, Mark…

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HOW VIDEO GAMES CAN SAVE TALK RADIO

My daughter Kirsten was doing homework accompanied by her cell phone.  But instead of listening to music, she was listening to audio of some guy voicing play-by-play of his video gaming experience.  He “Whoa’d!” and “WTF’d” when the bad guys attacked and trash-talked when he defeated them in battle.  Later, she used her cell phone to listen to another video gamer narrating his experience while she played a game of…

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GOODBYE GROOVESHARK. HELLO GROOVESHARK CLONE?

Before Internet music jukebox Grooveshark shut down on April 30th, many insiders who wondered how this “listen to whatever you want” music service could stay in business. The answer was they couldn’t. For years, Grooveshark visitors could simply type in a song title and then hear that song, instantly and over and over again. Fans built and played customized, song-specific playlists. But a note posted at Grooveshark.com says the site…

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TALKERS MAGAZINE NAMES ITS HEAVY HUNDRED

Hollywood has Variety. The music industry has Billboard. Talk Radio has Talkers Magazine. And there’s no issue of Talkers more eagerly awaited than the annual release of The Heavy Hundred, eight-dozen-and-four of Talk Radio’s most influential hosts and personalities. The recently-released 2015 edition bears a powerful resemblance to last year’s model with conservative talkers Rush Limbaugh and Sean Hannity atop the list, followed by financial expert Dave Ramsey, Michael Savage,…

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Deezer is Coming. 

Ask any audiophile and they’ll tell you the tragedy of digital audio is that the glorious spectrum of sound is compressed to fit in a small space.  Kind of like the way psychotropic drugs flatten life’s highs and lows so users can muddle in the middle. CDs and MP3s are the most common culprits.  And once you purchase a CD or music download and dub it onto your favorite MP3…

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Skipping Past Commercials

You may have paid for five million TV advertising impressions, but you certainly didn’t get them. With over 700,000 sources listed from a Google search for “How do I skip the commercials with my DVR?” it’s clear that TV ad budgets are delivering but a fraction of the impressions that media buyers think they’re buying. Think about it.  Compare the way you watch TV today with 10 years ago.  You…