Media Buying and Planning

May 5, 2014

Published by Andi Lovett at May 5, 2014

Talking to Your Audience

Wouldn’t it be great if every advertising dollar you spend tomorrow could generate 20% more revenue than it does today? I can’t think of a single […]

April 8, 2014

Published by Toni Anastasia at April 8, 2014

Savage Competition For Hannity

As two of America’s top conservative radio talk show hosts duke it out over the airwaves, we advertising types watch and wait for the final round […]

April 1, 2014

Published by Barbra Tabnick at April 1, 2014

Radio May Yield the Highest ROI (Why so surprised?)

Luckily, we here at The Radio Agency aren’t too sensitive. That’s why we didn’t take offense to the study we read recently proclaiming that, “strangely enough,” […]

March 25, 2014

Published by Mark Lipsky at March 25, 2014

The Curse of the Big City Shadow

New York City and Philadelphia? Great radio buys. Trenton, NJ? The worst. Radio stations from America’s Top 10 Radio markets typically dominate the listening landscape in […]

March 18, 2014

Published by Mark Lipsky at March 18, 2014

Whip My Gray Hair Back-and-Forth

It’s time to rethink radio demographics. Who’s valuable and who’s not. Back when I worked for a national radio group, “The Money Demo” was Adults 25-54 […]

March 4, 2014

Published by The Radio Agency at March 4, 2014

Get the Last Word

Millions of people go shopping every day in the United States. Whether it’s for food, clothing, home goods, or electronics people are consciously choosing which stores […]

February 25, 2014

Published by Mark Lipsky at February 25, 2014

Dennis Miller on the Radio Agency

In recent months, we’ve become active fans of podcasting, mindful that Americans download over 100,000,000 podcasts every month. So, beyond recommending and placing podcast media buys […]

February 11, 2014

Published by tami freeman at February 11, 2014

Holiday Programming Disrupts Other Formats

The holiday season was most certainly a cheery one for formats such as Soft AC and Adult Contemporary stations, but not so much for some other […]

January 28, 2014

Published by Mark Lipsky at January 28, 2014

The Stupidity of Super Bowl Advertising

Some advertisers just can’t help themselves. It’s like being back in high school, obsessed with dating the hot guy or the hot girl just for the […]