Advertise on Pandora

There are four radio platforms to consider when planning an effective media buy: AM/FM (terrestrial), SiriusXM (satellite), Streaming (web-based services like Pandora) and Podcasts (on demand radio).  How do you know when Pandora is the right fit for your brand? Since Pandora’s inception, they’ve enjoyed a distinct targeting advantage over other platforms.  That’s because every Pandora user registers by giving Pandora three critical pieces of information: (1) their gender, (2)…

Do Football Fans Fade as the Season Ends?

It’s been a tough year to be a Philadelphia Eagles’ fan.  A 3-0 start with a rookie quarterback fizzled as the team went 2-8 in its next 10 games.  So it was no surprise when Philly’s leading SportsTalk station WIP dipped from 5.0 to 4.9 to 4.3 in the Sep-Oct-Nov ratings. I wondered if other SportsTalk stations had suffered similar fates as their teams were eliminated from playoff contention.  Sure…

Are Podcasts The Future of Radio Advertising?

If you have a marketing message to deliver to a specific audience, you should seriously consider the potential of podcasts.  Topics run the gamut from A to Z.  That’s terrific for targeting, but you may find yourself asking “How do I know which channel to advertise on?” The answer is simple; let your target audience choose for you. Think of podcasts as on-demand radio. There’s no guesswork in determining the…

PPM

WHERE DO RADIO RATINGS COME FROM?

Most people think that their listening habits determine which radio stations are the most popular.  They’re partially correct. The real “ears” of audience measurement in 48 U.S. markets – including its largest cities – is this black, pager-like device called a Portable People Meter or PPM. It listens for hidden audio streams embedded in radio station (or network) signals that tell Nielsen Audio what you’re listening to – or at…

Think Rock is Dead? Think Again.

Gene Simmons was recently quoted as saying “Rock is Dead” and as you can imagine, it’s caused quite a bit of controversy in the Hard Rock/Heavy Metal community. But just because some modern day bands don’t share the same level of success as veteran bands like KISS, Aerosmith, and Metallica, that doesn’t mean that the entire genre of music is dead. I see many parallels to that situation with Radio….

SPRING INTO RADIO ADVERTISING

With the roses long since wilted in their Valentine’s vases and the last few unpopular pieces of chocolate eaten (was that a macadamia?), it is time, hopeful and ready advertiser, to place your spring radio advertising! Keep this one important thought in mind: the early bird not only gets the worm but gets to mix it up with other early birds. For your business, these other early birds are consumers…

The Secret to Timing Your Media Buy

A gallon of milk is a gallon of milk. Aside from the few pennies’ difference between competing supermarkets, the daily and weekly prices don’t fluctuate all that much. Knowing you’ll pay more at a convenience store is about the only price variable a savvy milk buyer needs to know. But the factors impacting the cost of radio advertising time can vary wildly from day to day and month to month….

Advertising’s CRAZYaffordable Celebrity Endorsement

As a marketer, you probably don’t give much thought to podcasts as a messaging platform unless you’re a fan of podcasts yourself.  And that’s an injustice to your brand, because Americans download over 100,000,000 podcasts every month. Think about it.  When consumers surf the web, they impulsively click content at random.  TV viewers and radio listeners channel surf until they find something that pleases them. But podcast listeners seek out,…

Too Busy to Procrastinate

Just “yesterday,” I was planning ahead for the upcoming year. 2014 was going to be the year that I would complete everything on my to-do list before the end of the year. But now with Christmas right around the corner, I’m asking myself (again) how this year flew by so quickly and how am I going to finish all of those home projects by the end of the year. If…