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July 21, 2015
We contacted sales managers at radio stations all across America and asked for their secret weapons. We asked, “What’s the one marketing tool that advertisers on […]
June 23, 2015
Hello world! My name is Jordan and I’m a rising college senior interning this summer at The Radio Agency. As someone who has grown up during […]
June 9, 2015
“We’re the tri-state area’s Number One sales leader” I’m very happy for you. Now how does that benefit me? ”No one sells more Toyotas than we […]
April 28, 2015
Chris McCoy is the morning man on WMGQ-FM in New Brunswick, NJ, a suburban New York City radio station 30 miles south of Manhattan. He rises […]
April 14, 2015
Hollywood has Variety. The music industry has Billboard. Talk Radio has Talkers Magazine. And there’s no issue of Talkers more eagerly awaited than the annual release […]
March 31, 2015
Gene Simmons was recently quoted as saying “Rock is Dead” and as you can imagine, it’s caused quite a bit of controversy in the Hard Rock/Heavy […]
March 10, 2015
I’m an agreeable guy; positive and upbeat by nature. But sometimes, bad radio ad copy and foolish mistakes make my blood pressure rise like an hour […]
March 3, 2015
Come here. You need to hear this. Slip into something comfortable. You know how podcasts deliver a very specific audience interested in a very specific topic? […]
January 13, 2015
Sex sells. Just ask anyone in advertising. It might be subtle or full frontal assault, but the allure of sex attracts and commands attention. On the […]