Listener Experience

August 14, 2018

YOUR AMAZINGLY SIMPLE GUIDE TO PODCASTS

While tens of millions of podcasts are being downloaded every week, most Americans have yet to even start listening.  According to a new Edison Research survey: […]
July 31, 2018

WHERE MILLENNIALS DISCOVER NEW MUSIC

Almost two years ago, Forbes published an article declaring that millennials are no longer interested in radio. One year later, Quartz released an article stating the […]
September 26, 2017

Advertising on iHeartMedia

With ownership of 850 radio stations serving 150 of America’s 272 radio markets, iHeartMedia is the largest radio station group owner in AM/FM radio.  But iHeart […]
August 29, 2017

Advertising on Howard Stern

Politics aside, there is no radio personality more polarizing than Howard Stern.  Most listeners either consider him a comedic genius and broadcasting iconoclast – or a […]
May 30, 2017

2017 “Heavy Hundred” Talkers: The More Things Change, The More They Stay The Same…

Talkers Magazine, the radio industry’s information source for Talk Radio, has released its “Heavy Hundred” talk personalities list for 2017 this week, and to call the […]
December 6, 2016

Rock Is On A Roll: Alternative Goes Mainstream

No longer a 90’s teen trend, Alternative Rock radio is becoming a fixture on radio dials nationwide. In a five-year study conducted by Nielsen, ratings for […]
July 26, 2016

Are Podcasts The Future of Radio Advertising?

If you have a marketing message to deliver to a specific audience, you should seriously consider the potential of podcasts.  Topics run the gamut from A […]
March 29, 2016

Radio Listeners: I Command You

One of the most important elements in successful radio advertising is a powerful Call to Action, fondly known among acronomists as the CTA.  A strong CTA […]
March 15, 2016

MEN CHANGE CHANNELS AT 33

According to Spotify research, 33 is the magical age when men shift from listening primarily to new music on the radio to embracing the music of […]