Advertising on iHeartMedia

With ownership of 850 radio stations serving 150 of America’s 272 radio markets, iHeartMedia is the largest radio station group owner in AM/FM radio.  But iHeart is more than just an AM/FM giant. They also own Premiere Networks, and produce concerts and award shows with the music industry’s hottest artists. Starting out as Clear Channel Communications, they began purchasing radio stations in 1972.  Government restrictions on that kept media companies…

Advertising on Howard Stern

Politics aside, there is no radio personality more polarizing than Howard Stern.  Most listeners either consider him a comedic genius and broadcasting iconoclast – or a foul-mouthed man-child who has no place on the public airwaves.  Which is probably why he no longer broadcasts over the public airwaves. Stern left terrestrial radio for SiriusXM Satellite Radio in 2006 (then Sirius, before the merger with XM) and has enjoyed the creative…

2017 “Heavy Hundred” Talkers: The More Things Change, The More They Stay The Same…

Talkers Magazine, the radio industry’s information source for Talk Radio, has released its “Heavy Hundred” talk personalities list for 2017 this week, and to call the Top 10 a list of “usual suspects” is indeed an understatement. There was not one, single change from the Top 10 list from 2016. Here they are, your Top 10 Heavy Hundred for 2017: Rush Limbaugh Sean Hannity Dave Ramsey Mark Levin Glenn Beck…

Rock Is On A Roll: Alternative Goes Mainstream

No longer a 90’s teen trend, Alternative Rock radio is becoming a fixture on radio dials nationwide. In a five-year study conducted by Nielsen, ratings for many different branches within the Rock tree were examined from 2012-2016. The study showed that, while most subsets showed growth above 10%, there are some clear frontrunners in the pack. Classic Rock still holds strong as number one, where bands like The Beatles, Guns…

Are Podcasts The Future of Radio Advertising?

If you have a marketing message to deliver to a specific audience, you should seriously consider the potential of podcasts.  Topics run the gamut from A to Z.  That’s terrific for targeting, but you may find yourself asking “How do I know which channel to advertise on?” The answer is simple; let your target audience choose for you. Think of podcasts as on-demand radio. There’s no guesswork in determining the…

Radio Listeners: I Command You

One of the most important elements in successful radio advertising is a powerful Call to Action, fondly known among acronomists as the CTA.  A strong CTA typically carries a sense of urgency, generally tied to limited availability (“Hurry, while supplies last!”) or a limited time offer (“Call before midnight tonight!”). But another powerful tool in the writer’s toolbox is the effective use of short, abrupt, “command words.” “Call Now.”  “Log…

MEN CHANGE CHANNELS AT 33

According to Spotify research, 33 is the magical age when men shift from listening primarily to new music on the radio to embracing the music of their teens and 20s. Now that’s not to say they stop listening to new music altogether or ignore new releases by their favorite artists, but they’re now transitioning to spend more time with radio stations that play music from their Wonder Years, rather than…

10 RULES OF SPORTS RADIO ADVERTISING

Sports fans are among radio’s most passionate and responsive listeners.  They live-and-die with every play and then talk about it, around-the-clock, until the next game.  Here’s a critical list of Do’s and Don’ts to get the most out of Sports Radio Advertising. IN-GAME BROADCASTS ARE GREAT FOR BRANDING, LOUSY FOR DIRECT RESPONSE – Who wants to stop listening to the game to make a phone call for more information about…

WHY I SECOND-GUESS MYSELF FOUR TIMES

I recently calculated that I’ve written over 3,000 radio commercials over the course my career in radio advertising. So why do I hire four writers – in addition to myself – to write for every one of our agency clients? Because as well as I think I can write in the voice of others, I’m still just me; broadened by my collective experience, but limited by a singular life journey…

WHO SEES DIGITAL ADS?

  The Who is one my all-time favorite rock bands. “My Generation” grew up with so many favorites: songs, bands, radio stations, TV shows, and of course, magazines. The amount of advertising we were exposed to was remarkable. And thinking back, it was as if the marketers knew what we wanted, even before we knew we wanted it! Geniuses, they were. However, times have changed. With today’s social media, people…