Listener Experience

September 26, 2017

Advertising on iHeartMedia

With ownership of 850 radio stations serving 150 of America’s 272 radio markets, iHeartMedia is the largest radio station group owner in AM/FM radio.  But iHeart […]
August 29, 2017

Advertising on Howard Stern

Politics aside, there is no radio personality more polarizing than Howard Stern.  Most listeners either consider him a comedic genius and broadcasting iconoclast – or a […]
May 30, 2017

2017 “Heavy Hundred” Talkers: The More Things Change, The More They Stay The Same…

Talkers Magazine, the radio industry’s information source for Talk Radio, has released its “Heavy Hundred” talk personalities list for 2017 this week, and to call the […]
December 6, 2016

Rock Is On A Roll: Alternative Goes Mainstream

No longer a 90’s teen trend, Alternative Rock radio is becoming a fixture on radio dials nationwide. In a five-year study conducted by Nielsen, ratings for […]
July 26, 2016

Are Podcasts The Future of Radio Advertising?

If you have a marketing message to deliver to a specific audience, you should seriously consider the potential of podcasts.  Topics run the gamut from A […]
March 29, 2016

Radio Listeners: I Command You

One of the most important elements in successful radio advertising is a powerful Call to Action, fondly known among acronomists as the CTA.  A strong CTA […]
March 15, 2016

MEN CHANGE CHANNELS AT 33

According to Spotify research, 33 is the magical age when men shift from listening primarily to new music on the radio to embracing the music of […]
October 26, 2015

10 RULES OF SPORTS RADIO ADVERTISING

Sports fans are among radio’s most passionate and responsive listeners.  They live-and-die with every play and then talk about it, around-the-clock, until the next game.  Here’s […]
September 1, 2015

WHY I SECOND-GUESS MYSELF FOUR TIMES

I recently calculated that I’ve written over 3,000 radio commercials over the course my career in radio advertising. So why do I hire four writers – […]