Digital

December 18, 2018

Your Guide To Podcast Advertising

The numbers are astounding.  In October 2018, Americans downloaded or streamed over 550 million podcasts, accounting for roughly 80% of all podcast listening worldwide.  The 2018 […]
March 27, 2017

The Advertising Joys of Radio Everywhere

Not too long ago, business publications and industry trades warned of the death of radio, destined to be buried by music videos, online games and the […]
July 26, 2016

Are Podcasts The Future of Radio Advertising?

If you have a marketing message to deliver to a specific audience, you should seriously consider the potential of podcasts.  Topics run the gamut from A […]
August 18, 2015

WHO SEES DIGITAL ADS?

The Who is one my all-time favorite rock bands. “My Generation” grew up with so many favorites: songs, bands, radio stations, TV shows, and of course, […]
June 23, 2015

A 20-SOMETHING VIEW OF RADIO

Hello world! My name is Jordan and I’m a rising college senior interning this summer at The Radio Agency. As someone who has grown up during […]
May 26, 2015

All Roads Lead to Radio

Many still view radio advertising as an all or nothing proposition. They can’t figure out how to make it fit all their unique needs. Here’s a […]
May 12, 2015

GOODBYE GROOVESHARK. HELLO GROOVESHARK CLONE?

Before Internet music jukebox Grooveshark shut down on April 30th, many insiders who wondered how this “listen to whatever you want” music service could stay in […]
February 10, 2015

FINDING YOUR DIGITAL MUSIC SOUL MATE

Are you tired of listening to the same old CDs you found shoved under the seat in your car? Ready for some new music to listen […]
January 27, 2015

TEENS’ AUDIO STREAMING TOPS AM/FM

A new study by Edison Research shows that American Teens now spend more time with streaming audio services like Pandora and Spotify than they do with […]