726

Are Podcasts The Future of Radio Advertising?

If you have a marketing message to deliver to a specific audience, you should seriously consider the potential of podcasts.  Topics run the gamut from A to Z.  That’s terrific for targeting, but you may find yourself asking “How do I know which channel to advertise on?” The answer is simple; let your target audience choose for you. Think of podcasts as on-demand radio. There’s no guesswork in determining the…

818

WHO SEES DIGITAL ADS?

  The Who is one my all-time favorite rock bands. “My Generation” grew up with so many favorites: songs, bands, radio stations, TV shows, and of course, magazines. The amount of advertising we were exposed to was remarkable. And thinking back, it was as if the marketers knew what we wanted, even before we knew we wanted it! Geniuses, they were. However, times have changed. With today’s social media, people…

623

A 20-SOMETHING VIEW OF RADIO

Hello world! My name is Jordan and I’m a rising college senior interning this summer at The Radio Agency. As someone who has grown up during the many different shifts that radio has gone through, I thought it would be interesting to see what others, such as my peers, had to say about the world of radio and their experience with it. Within the past 20 years, radio has undergone…

road-intersection-385312_640

All Roads Lead to Radio

Many still view radio advertising as an all or nothing proposition. They can’t figure out how to make it fit all their unique needs. Here’s a bit of a road map to help you navigate the audio landscape in 2015: •Myth #1: I’m a small business, only in one area, and there’s simply too much waste to make radio effective. •Fact: While making dollars stretch is a challenge for all…

512

GOODBYE GROOVESHARK. HELLO GROOVESHARK CLONE?

Before Internet music jukebox Grooveshark shut down on April 30th, many insiders who wondered how this “listen to whatever you want” music service could stay in business. The answer was they couldn’t. For years, Grooveshark visitors could simply type in a song title and then hear that song, instantly and over and over again. Fans built and played customized, song-specific playlists. But a note posted at Grooveshark.com says the site…

210

FINDING YOUR DIGITAL MUSIC SOUL MATE

Are you tired of listening to the same old CDs you found shoved under the seat in your car? Ready for some new music to listen to while you’re on the road? Like me and millions of others you can turn to Pandora radio, but there are so many new apps for you to discover a new array of music! Whether you enjoy listening to today’s hits or undiscovered bands,…

127

TEENS’ AUDIO STREAMING TOPS AM/FM

A new study by Edison Research shows that American Teens now spend more time with streaming audio services like Pandora and Spotify than they do with AM/FM radio.  For years, streaming audio consumption among teens has been climbing, leading to this year’s inevitable tipping point. This is a future trend indicator, however, not an immediate fire alarm to vacate the building.  AM/FM listening levels still lead streaming by a significant…

120

TV is the New Radio

Whenever the family is home, I can count on a TV being on in multiple rooms.  And yet, no one is watching. As I wander from bedroom to family room, I notice that my husband and sons are typically on their phones or iPads, engaged in games and You Tube videos, barely glancing up to see what’s likely been on for an hour or more. So why hasn’t the rest…

113

RADIO SEX

Sex sells.  Just ask anyone in advertising.  It might be subtle or full frontal assault, but the allure of sex attracts and commands attention. On the public airwaves of AM/FM, the Federal Communications Commission governs and regulates content.  And it is a violation of federal law to air obscene programming at any time.  It is also a violation of federal law to air indecent programming or profane language during certain…

16

Brought to You by…. You!

In this time of tremendous competition and inherent consumer savvy [they know when they are being sold to], what is one of the most important challenges you face as a B2C or B2B brand?  Standing out!  And, I’d say, standing out in a genuine, believable way. Savvy consumers know they are being courted, so why not take the extra measure to convey you mean business?  One of the many ways…