There’s no denying it. We live in an instant gratification, results driven, I-want-it-now, what-have-you-done-for-me-lately world. For proof, just look at all the TV shows that were […]
Today, I thought I’d do something a little different and step off of my financial podium. Radio, like every business sector, has its own proprietary collection […]
There’s no doubt that the millennial generation has it made these days, despite articles referring to us as “The Lost Generation.” Are we privileged? Yes. But, […]
One of the most important elements in successful radio advertising is a powerful Call to Action, fondly known among acronomists as the CTA. A strong CTA […]
Last week, I spent hours walking the endless exhibit space at the Consumer Electronics Show. For every WOW innovation there were a hundred yawners. Countless “Me, […]
The late, verbal mastermind, George Carlin, became famous (and infamous) for his “Seven Dirty Words” you can’t say on radio or television. You know the words. […]