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May 26, 2015
Many still view radio advertising as an all or nothing proposition. They can’t figure out how to make it fit all their unique needs. Here’s a […]
April 28, 2015
Chris McCoy is the morning man on WMGQ-FM in New Brunswick, NJ, a suburban New York City radio station 30 miles south of Manhattan. He rises […]
April 14, 2015
Hollywood has Variety. The music industry has Billboard. Talk Radio has Talkers Magazine. And there’s no issue of Talkers more eagerly awaited than the annual release […]
March 3, 2015
Come here. You need to hear this. Slip into something comfortable. You know how podcasts deliver a very specific audience interested in a very specific topic? […]
February 3, 2015
You, like most Americans, are now a digital creature of habit. Your online behavior is becoming as habitual as brushing your teeth [let’s all hope]. But […]
January 13, 2015
Sex sells. Just ask anyone in advertising. It might be subtle or full frontal assault, but the allure of sex attracts and commands attention. On the […]
January 6, 2015
In this time of tremendous competition and inherent consumer savvy [they know when they are being sold to], what is one of the most important challenges […]
December 23, 2014
Earlier this year, we posted 28 ideas for marketers to use as a starting point for scripting radio copy. We suggested writing your radio commercial from […]
December 9, 2014
We love a good countdown. A NASA rocket launch. New Year’s Eve at 11:59PM. And, on radio, where the countdown has a special place of its own. […]