Speech Coaching

You’ve probably seen the latest Burger King TV ad where two twenty-somethings sit side by side eating pancakes. He asks, “What would you do for three pancakes for 89 cents?” She replies, “I’d – pay 89 cents.  What would you do for three pancakes for 89 cents?” And he answers, “I’d hug a shark.” It took me four exposures to this ad to realize he was saying that he’d hug…

MEN CHANGE CHANNELS AT 33

According to Spotify research, 33 is the magical age when men shift from listening primarily to new music on the radio to embracing the music of their teens and 20s. Now that’s not to say they stop listening to new music altogether or ignore new releases by their favorite artists, but they’re now transitioning to spend more time with radio stations that play music from their Wonder Years, rather than…

10 RULES OF SPORTS RADIO ADVERTISING

Sports fans are among radio’s most passionate and responsive listeners.  They live-and-die with every play and then talk about it, around-the-clock, until the next game.  Here’s a critical list of Do’s and Don’ts to get the most out of Sports Radio Advertising. IN-GAME BROADCASTS ARE GREAT FOR BRANDING, LOUSY FOR DIRECT RESPONSE – Who wants to stop listening to the game to make a phone call for more information about…

WHY I SECOND-GUESS MYSELF FOUR TIMES

I recently calculated that I’ve written over 3,000 radio commercials over the course my career in radio advertising. So why do I hire four writers – in addition to myself – to write for every one of our agency clients? Because as well as I think I can write in the voice of others, I’m still just me; broadened by my collective experience, but limited by a singular life journey…

The Power of Personalities

We contacted sales managers at radio stations all across America and asked for their secret weapons. We asked, “What’s the one marketing tool that advertisers on your station underuse?” Where are people having success that more advertisers would be wise to follow? Answers ran the gamut, but far and away, one tactic was cited above others as an advertiser’s likeliest path to profit: leveraging endorsements from air personalities. “Nothing sells…

IT’S YOUR FIRST DAY ON THE AIR.  COME IN OFF THE LEDGE.

  Don’t panic.  Don’t jump.  Don’t freak out because the phones aren’t ringing, because your website didn’t blow up or that your friends haven’t stopped to tell you how great your commercial sounds. It’s your first day on the air.  Here’s what happened. A whole lot of people heard your name for the very first time.  If we’re lucky, they also heard something of value to them and then married…

All Roads Lead to Radio

Many still view radio advertising as an all or nothing proposition. They can’t figure out how to make it fit all their unique needs. Here’s a bit of a road map to help you navigate the audio landscape in 2015: •Myth #1: I’m a small business, only in one area, and there’s simply too much waste to make radio effective. •Fact: While making dollars stretch is a challenge for all…

THE MAN WHO SAVED RADIO

Chris McCoy is the morning man on WMGQ-FM in New Brunswick, NJ, a suburban New York City radio station 30 miles south of Manhattan. He rises well before dawn and makes the 70-mile trek from his South Jersey home to the WMGQ control room through unpredictable weather and traffic conditions. Before most of us awaken, he’s already pored over countless newspapers, magazines and websites preparing for his weekday morning radio…

TALKERS MAGAZINE NAMES ITS HEAVY HUNDRED

Hollywood has Variety. The music industry has Billboard. Talk Radio has Talkers Magazine. And there’s no issue of Talkers more eagerly awaited than the annual release of The Heavy Hundred, eight-dozen-and-four of Talk Radio’s most influential hosts and personalities. The recently-released 2015 edition bears a powerful resemblance to last year’s model with conservative talkers Rush Limbaugh and Sean Hannity atop the list, followed by financial expert Dave Ramsey, Michael Savage,…

50 SHADES OF PODCASTING

Come here. You need to hear this. Slip into something comfortable. You know how podcasts deliver a very specific audience interested in a very specific topic? Uh huh. Well now you can sponsor podcasts in specific radio markets without letting the whole country know what you’re up to. Pretty hot, huh? Well how about this: Many top-rated AM/FM radio shows now record their live programs and make them available as…