Creative

November 21, 2016

Speech Coaching

You’ve probably seen the latest Burger King TV ad where two twenty-somethings sit side by side eating pancakes. He asks, “What would you do for three […]
March 15, 2016

MEN CHANGE CHANNELS AT 33

According to Spotify research, 33 is the magical age when men shift from listening primarily to new music on the radio to embracing the music of […]
October 26, 2015

10 RULES OF SPORTS RADIO ADVERTISING

Sports fans are among radio’s most passionate and responsive listeners.  They live-and-die with every play and then talk about it, around-the-clock, until the next game.  Here’s […]
September 1, 2015

WHY I SECOND-GUESS MYSELF FOUR TIMES

I recently calculated that I’ve written over 3,000 radio commercials over the course my career in radio advertising. So why do I hire four writers – […]
July 21, 2015

The Power of Personalities

We contacted sales managers at radio stations all across America and asked for their secret weapons. We asked, “What’s the one marketing tool that advertisers on […]
July 4, 2015

IT’S YOUR FIRST DAY ON THE AIR.  COME IN OFF THE LEDGE.

Don’t panic.  Don’t jump.  Don’t freak out because the phones aren’t ringing, because your website didn’t blow up or that your friends haven’t stopped to tell […]
May 26, 2015

All Roads Lead to Radio

Many still view radio advertising as an all or nothing proposition. They can’t figure out how to make it fit all their unique needs. Here’s a […]
April 28, 2015

THE MAN WHO SAVED RADIO

Chris McCoy is the morning man on WMGQ-FM in New Brunswick, NJ, a suburban New York City radio station 30 miles south of Manhattan. He rises […]
April 14, 2015

TALKERS MAGAZINE NAMES ITS HEAVY HUNDRED

Hollywood has Variety. The music industry has Billboard. Talk Radio has Talkers Magazine. And there’s no issue of Talkers more eagerly awaited than the annual release […]