PPM

WHERE DO RADIO RATINGS COME FROM?

Most people think that their listening habits determine which radio stations are the most popular.  They’re partially correct. The real “ears” of audience measurement in 48 U.S. markets – including its largest cities – is this black, pager-like device called a Portable People Meter or PPM. It listens for hidden audio streams embedded in radio station (or network) signals that tell Nielsen Audio what you’re listening to – or at…

The Right Questions

One of my favorite (and least favorite) questions is “How do we start?” It’s a favorite because it should be an easy one to handle.  Right?  It’s a least favorite because to start you have to know where you want to finish.  You can’t get from here to there until you know where there is.   So, where is there and what is there?  To find that out, first you have…